Business E-commerce: Bigger or more professional?

Recently, the business E-commerce market surging, some to be bigger, some in the professional, who is more development potential? To this end, the "network leader" reporter Wang Huihui in 2011-8-4 about the future development of the business of the road of the cover article interview Chen Yongdong. The following are the main points of the interview and the Chen Yongdong:

1. When this is a franchise to sell the book site, but now has developed to sell medicine, department stores; Jingdong is a website selling electrical appliances, now also began selling books, selling department stores, from the franchise website to a comprehensive web site transition seems to be a trend. What do you think of this trend? Progress or retrogression? Can this be understood as the commercial original mode of becoming a Web site to return to what it sells?

This does not matter whether progress or retrogression, each business situation is different. When, Jingdong and so can do so, and they have been in the field of E-commerce for many years and gained a lot of experience and lay a solid foundation, not every enterprise is suitable to do so, especially the start-up E-commerce site is usually no such strength. This does not mean, of course, what the Business-to-consumer Web site has to sell, but also the problem of regression.

2. Despite the transition to a comprehensive web site by a number of franchised websites, however, there are still many franchised websites continue to deepen the vertical development of the road, such as the main clothing of the van and Macaulay, the main selling shoes, such as good music, they are the development of these sites seem to be also in a hurry, listed listing, financing of financing, What do you think of the future of these websites?

Operating a good franchise or vertical site has always been a better market recognition. Mainly look at these sites in the franchise areas of product categories, service flow convenience and quality of service can be with those who also operate these products in the field of integrated Web sites to contend with.

3. In fact, in the franchised web site to take a comprehensive road at the same time, some comprehensive web site is also exploring the vertical, subdivision road, such as Taobao Mall Home Museum, the name of the shoe pavilion, Taobao under the wheat bag and so on. In your opinion, what kind of signal does this convey?

This also involves whether the enterprise has sufficient strength and long-term accumulated experience. Taobao began Consumer-to-consumer platform website, and then after a considerable foundation began to launch the Taobao shopping model, to the current stage in Taobao Mall will be more prominent in some of the areas, which is actually related to the long-term e-commerce. At present, it not only wants to be bigger and stronger, but also to do in some areas of specialization, in fact, this belongs to the second category of franchise or vertical E-commerce site competition.

4. What do you think are the advantages and disadvantages of the professional and vertical websites? Which one has the potential for development?

Comprehensive website of many kinds of goods, it is easier for users to find the goods they want to buy, but the upfront investment is huge; vertical sites are relatively low upfront, in a field of their product category more complete, but need in this field of circulation channels have a comparative advantage, other areas of goods are not available. They have their own characteristics and they don't matter who has the potential. Both types of sites will have considerable development space.

5. In the consumer electric business, in addition to the comprehensive and vertical web site, there is a class of traditional enterprises run the website, such as Suning appliances and Cofco Group have opened the official website, directly to consumers. What do you think about the development prospects of this traditional company's official website? What are the advantages and disadvantages? A few days ago, Belle has withdrawn its right to sell in the good Lok, do you think the traditional company to sell the official website will be Taobao and other platform nature of the site caused impact? If there is impact, how to overcome the platform of the site?

The traditional enterprise to run the website to face the problem mainly has four aspects, first, the business philosophy and process of e-commerce is not familiar with; the second is that the organizational structure and the system of the traditional enterprises do not match the development of e-commerce; the third is the existence of online transactions under the impact of the trade concerns, and the reality is that the original offline sales channel investment may be abandoned Four is the use of other people's platform to operate or their own web site contradictions, choose the former feel less, choose the latter is not rich experience and all aspects of the lack of support (such as payment, security and logistics, etc.). As to whether they are the platform of the nature of the impact of the site also need to observe, from the current size and strength of both sides, the temporary impact is not small. Platform website to do is for both sellers and buyers to create a better trading environment.

6. At present, Renren and other social networking sites are also testing water e-commerce, such as everyone likes to buy, you are optimistic about this "sns+ E-commerce" new model?

Social networking sites try to do some of the water e-commerce can be done, but it is still difficult to see the situation, which is mainly related to the business focus of social networking sites, business structure and staffing. On this, temporarily not optimistic, because the surgery industry has specialized, and currently did not see SNS in directly engaged in E-commerce has a good model to learn.

7. What do you think will be the future of the electronic business? Is it a heavy vertical or a synthetic road? According to your conjecture, what is the development trend of the future electric business?

There are several development paths in the future. One is the integrated platform website continues to develop strongly, second, more vertical E-commerce station to expose the head, the third is part of the integration of the site will strengthen a certain area of business, four is the traditional enterprise gradually into e-commerce, and gradually expand the proportion of online business, five is the level of all types of service providers generally improve the standard, Six is the total amount of E-commerce transactions continue to improve.

In short, large is a kind of breadth, is a kind of depth, the bigger and the specialized all must rely on the strength, the characteristic and the good service. If the money is strong, you can try to be big, if there is a clear Channel advantage in a certain area, you can consider doing a special. Of course, it is not ruled out that some enterprises are wide and deep, or from deep and wide.