Buy nets have deep pit investment need to be cautious!

Hundreds of group buying nets emerged for a time. Whether it is page design, or http://www.aliyun.com/zixun/aggregation/7813.html "> Group purchase mode, and group buying products are almost the same." Buy net can not be regarded as e-commerce, because the current Chinese group buying net is just a disguised mode of advertising. For example, a seaside restaurant in the winter season to pull business, can use the net to send coupons to attract customers to come and spend. Or a newly opened shopping mall, to create the atmosphere, you can use the purchase network to issue vouchers.

Therefore, buy net can not be called E-commerce. And because the group buying network customers are generally local businesses, and customers are local customers, so the localization of group buying network is very important. If you want to do localization must expand the entity channel, to take the traditional enterprise sales model, this undoubtedly greatly increase the cost of the group purchase network. From this we also see, do buy a net of technology cost is very low, the important is the cost of selling. And because the net itself is independent of the site, they need to micro-bo, SNS and other ways for their own site to bring popularity.

Although this model is cheap, but because the lack of brand positioning, resulting in group buying network does not have a fixed flow, which has become the bottleneck of group buying network development. On the contrary, we see the public comment network, 58 of the same city classification information and Life Service website set up a group buying network channel. This type of group buying network compared to the advantages of single group buy two points: 1, localization advantage, after all, this kind of site itself throughout the country have agents, but also has a huge customer resources, these resources can be directly grafted to the group buy network, as a value-added service to provide customers a one; 2, flow advantages, Since these sites themselves have high visibility and fixed traffic, it also means that their group buying channel is not worried about traffic.

and Word-of-mouth Network, Taobao, Pat Net, Jingdong Mall, Dangdang are very likely to enter the group buying market, which also means that other independent group buying site will face death. As for the part can also get the VC site, can only say that VCs will invest in the original "blog China" as a harvest. The Chinese group buys the net to imitate the foreign Foursquare, but did not imitate succeeds, especially the foreign buys the net the essence did not imitate. The largest value of foreign group purchase network is based on the location of life services, and mobile phone positioning, so that mobile phone users can get anywhere at any time with their location-related hotels, cafes, promotional discounts and other information.

So the result of the Swarm group buying network is collective death, the remaining is only those not single group purchase website, and can truly realize the mobile phone location service of group buying website. Here also advise VCs: buy net has deep pit, investment should be cautious! (the author of the Rock of the heart of E-commerce experts mobile internet experts)