Buywithme Micro Innovation Challenges Groupon

Buywithme in the country, few people know. But if you bring up his fellow rivals, you must be familiar with it, the big group Groupon. The world's fastest growing e-commerce business. Buywithme in the United States in the field of Groupon, LivingSocial, ranked third. But because Groupon is so powerful, forcing Buywithme and other Groupon-style Groupon sites has been living in its shadow.

How to avoid the strong Groupon, in the business model to take a differentiated road, so as to achieve the curve overtaking, Buywithme to try, and from the current results, it is recognized and caused a big stir. There are two major innovation points in Buywithme:

1, the release of the purchase of hand-picked goods, and set the minimum number of group buying. In the beginning stage, the mode of operation is similar to that of common group buying.

2, then, if the minimum number of group buys, the rules of the game have changed completely, the new business model began.

The person who buys the group, will receive the group purchase mail, the group purchase message has the unique URL identification link of the product, you may carry on the social sharing and the recommendation shopping.

If 3 and more than 3 people buy this item through your referral link, you can enjoy the shopping for free.

Buywithme changed the role of consumers throughout the process of positioning, the interests of consumers and Buywithme bundled together, from passive to active. And in this way, Buywithme greatly reduce its marketing costs, and improve user participation and fun. And Buywithme this way of marketing and SNS, micro-blog marketing methods, because of the people who participate in the purchase of this product URL to share to other people, because in our general life, we will generally recommend it to us to know or have a better relationship with friends or relatives, And this relationship compared to SNS and micro-bo weak relationship chain, trust and word-of-mouth dissemination of the effect will certainly be better, conversion success rate will be higher. A bit like a safe mlm, of course, this approach is fundamentally different from the Amway pyramid scheme. Of course, all the domestic customers and green Mango Travel Network has similar marketing practices, but at least for now, has not become a successful model for research.

Reflect our domestic group buying industry or the entire e-commerce industry, living with one of the shadow of the American model. If there is any innovation in the United States, we will copy the model. True self innovation is rarely. Groupon, in particular, is a threat to China, showing a sense of self-doubt and inferiority.

Buywithme has given us a successful case, innovation is not only the mode of innovation, marketing methods can also be innovative, as long as a good study of your consumers, create your own bright spot, you can also get the market recognition.