By the name of Poly-Mei Excellent products 315 to explore cosmetics vertical electric Dealer Authentic Road

In the name of Poly-Mei Excellent products

315 Explore the real way of cosmetics vertical electric dealer

The annual 3 15 consumer Rights Day has come, all over the country are holding various kinds of anti-counterfeiting activities. Online shopping has also been the focus of CCTV 3 15 exposure for many years. A week ago, cosmetics vertical electric quotient gathers the United States excellent product to unite the first batch of more than 40 well-known cosmetics manufacturers to set up "the Genuine alliance", and has signed "The Chinese cosmetics electricity Merchant Genuine Alliance self-discipline proposal", calls for the cosmetics vertical electric business profession good faith management.

Poly-Mei Excellent product "the union of genuine goods" is also the establishment of cosmetics vertical electric trader pushed to the cusp. It is understood that because cosmetics standardization is not as good as 3C industry, so the cosmetics electric business industry in line with such as channeling goods, fakes, price fraud, integrity and other serious violations of consumer behavior, but only pay attention to pre-sales not pay attention to after-sale, the commitment of unconditional return not implemented and other services related issues outstanding.

Cosmetics vertical Electric Dealer as a new industry in the electric business, it is five or six o'clock in the morning sun, rising star. For example, in 2012 sales amounted to 2.5 billion of the basis, Poly-Mei Excellent products 2013 This figure will be almost tens of billions of mark. However, faced with the rapid expansion of the industry accompanied by all kinds of drawbacks, cosmetic vertical electric business how to achieve sound development?

Standardize market restructuring Quality Camp

Cosmetics and 3C products have a great difference, product standardization is not strong, the price is opaque, easy to be imitated and ordinary consumers are difficult to distinguish between true and false. This also makes some of the mercenary cosmetics vertical electric business enterprises See "Business opportunities", shoddy, genuine, wild speculations and other acts repeatedly banned, seriously damaging the interests of consumers.

And the solution to these problems without an example, many electrical companies are doing 3C and other standardized products started, for the cosmetics industry standardization helpless. The author thinks, the cosmetic vertical electric dealer must solve "the genuine problem", first must achieve the self-discipline, secondly, must establish the direct cooperation relation with the cosmetics merchant, lets the merchant participate in the product authenticity discrimination, the channel string goods solves and so on.

Not long ago, the first batch of Poly United States excellent products together with 40 well-known cosmetics brand set up a "genuine alliance", with cosmetics brands to the consumer commitment to 100% authentic, and the entire cosmetics industry implementation supervision and anti-counterfeiting. "Genuine alliance" should not only be limited to the United States excellent products, should be extended to the entire cosmetics vertical electric field, all enterprises to abide by.

"China cosmetics electric Dealer Genuine Alliance self-discipline proposal"

Dear Customers:

Hello everyone, cosmetics industry is a beautiful life of the industry, but this beautiful need to use positive energy to care. Now we are all concerned about the "Chinese Dream" in order to build a "beautiful China" and efforts. We believe that health and beauty, is the dream of every Chinese, but also "beautiful China" the concept of an indispensable important component. Today we gather here, in order to safeguard consumer safety, protect consumer rights and interests, promote the healthy development of China's cosmetics e-commerce industry, more than every one of us Chinese "beautiful Chinese Dream", by the United States and the U.S. to launch the proposed and launched the following industry self-discipline initiative:

1, firmly resist the false sale of fake, to ensure that 100% authentic sales, maintenance of the right to consume the real!

2, resolutely resist only before the sale, regardless of after-sale, advocate for the protection of consumer rights and interests, protect the rights of consumers will not be damaged!

3, resolutely resist from the unknown channel channeling goods, advocating direct procurement from the brand side, to protect the brand authentic value!

4, resolutely resist the vicious competition between channels, mutual slander, and promote the common platform of electric business to standardize the market, mutual respect, and jointly promote the benign development of the industry!

5, resolutely resist the sale of fake products do not act as a brand, call the genuine alliance will jointly fight against fakes, so that the entire industry really "poly genuine, beautiful." ”

"China E-commerce Cosmetics Alliance" All members will strictly abide by the above self-discipline initiative content, willing to accept the vast number of consumers and media supervision, with our practical action, the practice of corporate social responsibility and play for the vast number of consumers to provide quality and low price of the genuine, with our integrity management and quality service, To promote the healthy development of Chinese cosmetics e-commerce industry, in order to realize the Chinese "beautiful China Dream" to contribute their wisdom and strength!

The first sponsors of the initiative:

Poly Mei Excellent Products L ' Oréal Langhish 妍丽 high silk silk pagoda fitting herbal ni Nivea Maybelline Misforda mystery Champhy poem small shop lulu mentholatum the British AA net Yves Licheca Silk skin Bai Cao Set garnier dream makeup Bedemabi degrees Kergland Mafframposton D Iego dalla Palma pill Meimei MISS The face of the moon, the face of the AO-bo-lu-Luo-chi-chi-dan-Dai-mei-Tan, the Phantom of the film family 1908 Fansy Sun Qi the full season Tangle Teezer

Time: March 8, 2013

Eliminate vicious competition

The competition of the electric business industry has been very intense, whether it is the platform electricity dealer, or the vertical electric dealer always smoke. For cosmetics vertical electric business industry, is a promising new electric business industry, is still in the early stage of development. At this time the vicious competition between enterprises will only lead to a loss, the author also calls for benign competition between enterprises, will be a long-term vision.

The crazy price war, will let the enterprise try to reduce the cost, will naturally think through the fakes, the string goods way, thus disturbs the market order, damages the consumer interest. Crazy Saliva war, will only let the consumer look flat the entire cosmetics vertical electric business profession, avoids but far, simultaneously also disperses the enterprise energy.

Poly United States excellent products combined with the first batch of more than 40 cosmetics brands signed the "China Cosmetics electric Dealers Genuine Alliance self-discipline proposal" on the reference to "resolutely resist the vicious competition between the channels, mutual defamation, and promote the common platform of electricity market, mutual respect, and jointly promote the benign development of the industry!" "It's worth all the makeup dealers to learn.

Do the full service and brand lessons

The author has always believed that the sign of the electrical quotient maturity is that the net buys becomes a custom, the consumer not only chooses the net purchase for the cheap. In 2012, only one cosmetics electric dealer sold 2.5 billion yuan, which is enough to prove the huge growth potential of the cosmetics electric business industry. When a large number of female consumers began to buy cosmetics, they will first tentative purchase, once the electric business enterprise Services can not keep up, will naturally affect the shopping experience, resulting in resistance.

The only difference between the vertical distributor of cosmetics and the traditional channel retailing is that the sales way is online, while the other pre-sales consultation and after-sale service can only be more than the line below, not less than the line, this is to create cosmetics electric commodity cards, retain the key to the net purchase users. For example, Poly-Mei Excellent products first 30-day unpacking unconditional return, 6-hour lightning shipments and so much loved by customers, and peer reference.

To the United States and brand products, channel Business initiative to launch the "China Cosmetics electric Dealers Genuine alliance" approach, China Consumer Association under-Secretary-General Dong highly recognized: "The establishment of the alliance of genuine Goods, the standardization of electronic commerce in the field of genuine cosmetics sales, consumer rights, The protection of Genuine alliance manufacturers of brand value has played a positive role in promoting the electric business to establish a new self-discipline benchmark. Hope that this can promote the domestic market for the healthy development of cosmetics online, so that the Chinese people in the pursuit of "beautiful Dream" of the road to completely get rid of fake trouble! ”

Some cosmetics dealers do not pay attention to the brand and service of quick-acting, not only damage their own brands, but also to the entire cosmetics industry has adverse effects. At the beginning of the current industry development, the common good service, shape the brand, the whole industry will be bigger, then there may be a cake can be divided.

Text/Rock Heart