Chanel finally put low posture, will push global electric business Network

Chanel (Chanel) was rejected when he first heard about buying luxuries online. Bruno Pavlovsky in an interview in 13, said that fashion is to touch and feel, we insist that offline sales is to give each customer a unique real experience.

But the high cold luxury brand Chanel recently finally put down his figure, decided to put into the arms of the electric business. Chanel brand president Bruno Pavlovsky to WWD, Chanel will launch a global electric network by the end of 2016 or September. In addition, the brand's three advanced handmade workshops (Glove workshop Causse, hat workshop Maison Michel and Scottish knitwear Barrie Knitwear) will also be online stores alone.

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The choice to enter the electricity business, Bruno Pavlovsky would like to see this transformation as a service to the electronic, to help those who know what they want to more efficient customer to complete the shopping experience.

Chanel, on the other hand, has also looked squarely at the nation's powerful luxury purchasing power (last year, when mainland tourists bought 47% of the world's Luxury goods), they announced a 20% cut in the mainland and a 20% per cent rise in the European market, making the two markets once as high as 40% to 50%. As soon as the news came, several stores quickly lined up.

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Chanel has always been a big luxury, the wind vane, and the choice of the price of the purchase of the party and the Sea Amoy category of luxury goods dealers impact. After all, in a goods, high imitation rampant domestic market, consumers will be more willing to go to the official online to buy a rest assured that the price difference is also not big.