Chen Ping: Only see the cake is too big to see who is eating

10 days ago, a "bankruptcy message" disrupted Chen Ping's life, and after that he could only "sleep on the sleepless nights." 3 years ago, when he bid farewell to the 15 home rush to the helm of the identity of the time, in any event, will not expect that one day they will be trapped into the focus of business again. Looking back 20 years undertaking, this year, 52-Year-old Chen Ping with "I naked came to this world, will be empty away from him, only the spirit of eternal" a sentence summed up their own express life.

However, "I never wanted to give up and try to go in the right direction." "Yesterday, the star morning rush founder Chen Ping told the Beijing Morning News. He revealed, "The Morning Star of E-commerce business has and one or two big platform to talk about good cooperation, will be transferred to them to do; and more than 1500 registration network to be integrated after the realization of electronic landing, east China business at the latest two weeks to resume normal operation, South China business has been in normal operation. ”

3 days later, I knew I was a news man.

"The company dissolved, Ali (Babaa) 70 million, my 50 million lost all the light." Now the customer's more than 20 million money franchisee illegal occupation, also can not return. More than 1400 employees have no wages for two months, I have gone bankrupt. Business has to pay for profits, now the company lost, I implore you to bear together, in this sincere to everyone to say: sorry. "10 days ago, this is mixed with true and false ping questions of the text message, in the logistics industry and industry media after the forwarding, the butterfly effect of rapid impact."

3 days after the text was circulated, Chen Ping knew he had become a news man. Chen Ping told reporters that because of the busy handling of corporate affairs, a few days did not surf the internet and read the newspaper, friends call to know.

For the next few days, from 9 o'clock in the morning to 11 o'clock in the evening, Chen Ping's phone has not been quiet. From the mere handling of corporate affairs to dealing with various types of calls, the extra issues have disrupted his original orderly process.

And a franchisee to the reporter disclosed another way is that there are insiders can confirm that the message was issued by Chen Ping, but to a person, rather than mass.

Only to see the cake is too big to see who is eating

"The choice of E-commerce positioning is not wrong." But I just saw the cake was big, but I didn't see who was eating it. And a plunge into the morning rush to meet two pieces of hard nut. Chen Ping admits.

Chen Ping's "hard nut" is what he has never seen in his 15 years at the helm. At first with a point of pique mood out of the 15 years of home rush to send, Chen is twisting the stock of "e-commerce small distribution" to do success, and put this idea into the star morning rush. As a result, the integrated service team set up to Taobao merchants can not be applied. Chen Ping first disclosed: "Because these Taobao merchant's another identity is Shentong, the flexible franchisee, they sell the merchandise some not to make money, just earn a point express fee, how can the competitor make own profit let out to us?" ”

Prior to the expected good "bones" without the mouth, Chen Ping decisively into another e-commerce position business-to-business business, "the most difficult time is Alibaba to help the star morning rush, I am grateful." "With the advantage of shareholder Alibaba, the star morning rush will soon get some resources, but only this single platform shipments apparently fed its more than 1500 outlets in the country." Chen Ping told reporters: "My original idea is not Taobao, like Jingdong, when, Fank, and so many electric dealers can become our customers, but did not expect to be the other side of the self-built logistics block outside the door. The ' stubborn ' also chews. ”

Insiders revealed that, in fact, Alibaba background instead became the star morning nasty stumbling block, has been rejected by other electric dealers, "it can be said that the morning rush from Alibaba to take the money, but lost resources." ”

"Joining must become the only, China Express special mode"

Adhere to the "Cloud Express", the Morning Star has been in the development of its cloud platform, Chen Ping helpless is: "Because the platform to eat not enough, but also ran out and joined the merchants to rob customers, who will not benefit at last." In this way, I thought of simply shutting down the client and concentrating on the platform. ”

It is understood that Chen Ping's creation of the "Cloud Express" platform, is the company's operating ports, distribution, shuttle and other transit resources to the Community fully open, whether it is straight, peer or join the network can be in the "Cloud Express" platform to achieve the national distribution of goods.

Chen Ping thinks: "Cloud Express mode is in fact join mode." The future of the express delivery industry must extend to counties, towns and villages. China's vast territory, any one express company can not be built from the network to extend to so deep, there is no enterprise to bear such a large cost input, joining the model is an inevitable trend. I have always believed that the franchise model must become the only, China Express unique mode. ”

Xu did not agree with Chen Ping's idea, "Shun Fung in the past 5 years after the labor pains, the final completion of the join to direct camp, Wei is to see the disadvantages of joining the model." In the future, China's private courier must be direct battalion mainly, joined as a supplement, joining mode will not become the mainstream. To join the model to do the successful leader Express Company, the future is one or two. Xu said, "Many express executives are unwilling to admit my view, but in fact, this operation." ”

Shun Fung Plus "four to one Tatsu", is the leading enterprises in China's private courier. Reporter learned that, after the exchange of courier has transformed into a direct shop outside, Direct Battalion, joined the Yuantong Express also completed the key provinces and cities outlets of the direct shop layout. "One or two line of the city's key outlets, we have been straight camp." "Yuantong headquarters related responsible person introduction said."

Obviously, Chen has chosen a road full of thorns. "The only way to do something that is not proven right or wrong is to take a path that no one else has ever walked through." "Chen said.