Chinese online purchasing frequency the world's top electric dealer needs to get rid of price war

Business News (internship reporter Chen Jing) convenience, low-cost two core factors to make Chinese consumers increasingly keen online shopping. According to a new survey by PwC, Chinese consumers are leading the world in 8.4 times per month, nearly four times times as much as European consumers and more than one American consumer.

In addition to the more frequent online shopping, the characteristics of Chinese consumers ' online consumption are different from other regions. It is reported that the survey covers the world's 7 major online shopping countries 7,005 respondents. Among them, 905 respondents from 27 major cities in China were surveyed.

In the industry's view, online shopping than traditional retail channels have a greater price advantage, which is driving Chinese consumers frequent online consumption is a big driver. Especially in today's oil prices, property rents continue to rise, further pushing up the commodity prices. Moreover, in many large cities in China, consumers travel and parking costs are higher. Compared with this, the convenience advantage of the consumer net buys highlights.

Facts have proved that China's online shopping market has great potential. Last year, China's online shopping transactions were more than 773.5 billion yuan, accounting for 4.3% of the total retail sales of consumer goods, online shoppers reached 187 million. Among them, the rapid growth of the business market, transaction size of 179.1 billion yuan, accounting for China's overall online shopping market transaction size of 23.2%, become the main driving force for the development of the network purchase industry.

Despite the bright future, China's online shopping market in the development process remains a worry. The low price of online shopping in attracting consumers more frequent online consumption, but also let these network operators to the price war as the mainstream. In order to rapidly expand the user base, blindly pull low commodity prices, corporate profits meager even face losses, which led to the current market in China can be achieved through their own business to achieve profitability of the net business. In the current capital suffering from the backdrop of winter, before relying on financing "burning money" to occupy the market domestic enterprises, the day is getting harder. How to jump out of the price war, to find a benign development model, is this year's network operators have to think of a realistic problem.

Currently, China has become the world's most avid internet shopping area, which may also bring about a "revolution" in retailing. In the head of PwC's China and Asia Pacific retail and consumer goods industry, the share of online shopping among Chinese consumers is growing. In view of this, it is time for retailers to consider the physical store in the future role of the transformation. With the further development of online shopping, these retail stores in the future may serve as a brand of image display venues, so that customers feel the brand atmosphere, understanding and experience products. In addition, these physical stores may also become online after the pick-up site, become the last link in the online shopping process.