Chong Tian Guixi: Electronic Business internationalization to avoid detours

Visit Japan Online payment company CEO Chong Tian Gui History

As one of the first countries in the world to carry out e-commerce and mobile E-commerce, Japan has been far ahead in technology, but in any part of the ecological chain of E-commerce has not been born in the real sense of the internationalization of enterprises. What is this all about? What is the Enlightenment to China's E-commerce enterprises? Founded in 1997, Veritrans Company is a well-known Japanese network payment enterprise, as early as in 2004, became the first public network payment company in Japan. The reporter interviewed Veritrans company CEO Chong Tian Gui History.

Reporter: Japan's e-commerce enterprises in the process of internationalization to go what detour?

Chong Tian Guixi: In Japan, many technologies have been used very early, such as mobile high-speed Internet access has been available since 2000, specifically to the payment area, mobile wallet and near-field payments of these technologies were many years ago, large-scale commercial. But Japan's e-commerce companies are addicted to such a lead, and adopt the technology standards and service models that can only be applied in Japan, which is very difficult to move towards international. With the internationalization of the process of speeding up, the relatively large international manufacturers into Japan, Japanese manufacturers in the domestic business has been a huge blow.

Reporter: From the current development level of Japan, if China's E-commerce enterprises want to enter the Japanese market, what do you suggest?

Chong Tian Guixi: According to the Japanese Economic and industrial Province statistics, 2010, Japanese consumers through online shopping in China to buy a total of 2.4 billion yen of goods, but Chinese consumers from the Japanese network to buy more than 96 billion yen of goods, there is a huge gap, from this point of view, China's electric business enterprises in the Japanese market in a short time to meet the domestic consumer demand for cross-border consumption mainly. This needs to solve the problem of logistics and customs clearance. The former is mainly price, the latter one will require the two governments to explicitly address the laws and regulations on Internet trade as soon as possible. In the provision of services for Japanese consumers, the traditional circulation industry and services in Japan, the level of development is very high, which makes Japanese consumers to ease and security services, the demand of the Chinese E-commerce enterprises must consider this difference.

Reporter: Before Japan and China's e-commerce companies have some cooperation, such as Taobao and Japan Yahoo "Amoy Japan", as well as Baidu and Japan's online shopping platform Lotte joint investment "Le cool days", but now all stopped operation. What do you think of these attempts?

Blunt Tian Guixi: The failure of these attempts before offers an important lesson. Chinese consumers have a wide range of Cross-border consumption channels, from Japan's online shopping platform not only to provide goods, but also to provide a unique and consumer-style services. However, China's e-commerce market is so large that Japanese companies will continue to open up market space.