Courier boss Shun Fung: Low-key sneak "whole industry chain" have to do the electricity quotient

Shun Fung in Shenzhen has opened more than 30 convenience stores.

Low-key Courier boss Shun Fong is in the direction of two rapid expansion, is the electricity quotient, the third party to pay, down is the district's convenience store. But Shun Fung founder Wei in the express industry's successful experience, can be copied to these new areas? Can the synergistic effect of "three flows in Oneness" happen?

The shop door scattered six or seven bicycles, each bike on the back shelf, all across a plank. The car has no lock. A man in a black and red uniform, carrying a large bag of men out of the shop, rode one of the bicycles quickly disappeared.

In Shenzhen, there are more than 650 households residents of the park community, the only more than 20 square meters big shop looks insignificant. The store is divided into two parts: retail area and express area. The retail area is the same as the general convenience store, the main sales snacks and residents of daily necessities, express area is placed Parcel Express and a few stools. The open space between the cashier and the shelf accounts for about one-third of the entire shop area.

Its left side is a Hong Kong goods ex-gratia housing, right is the distribution point of Yi Bao mineral water. In the past, it was a real estate agent. In contrast, the store's signboard is particularly eye-catching-on the black Bottom, is concise and clear four white characters: Shun Fong.

In Shenzhen, Shun Fong has built more than 30 similar convenience stores.

20 years ago, Wei, 22 years old, founded Shun Fong in Shunde, Guangdong. Today, the Express company has become a 100,000 employees, annual sales of 12 billion yuan industry champion. At home, Shun Fung has built more than 2,200 business outlets, covering nearly 250 cities in mainland China and more than 1300 city or town. At the same time, Shun Fung 1993 set up business outlets in Hong Kong, and from 2007 to date, in Taiwan, Singapore, Korea, Malaysia, Japan and the United States to set up business outlets.

Wei is no longer satisfied with the express industry itself, he has completed a number of new layouts in the industrial chain-convenience stores, Third-party payment tools Shun Fengbao, the electric business site "Shun Fung E Shopping" and "honor ceremony."

Wei has mentioned in different occasions, Shun Fung's strategy is, "to let capital flow, information flow and logistics three-flow integration," out of a different from the domestic express company's new model. But the success of this new model remains a suspense.

Shun Fung Licensing convenience store

Called "The last Kilometer" of "door-to-door" distribution service has been plagued the logistics industry problems. The major express delivery giants are considering how the "last kilometer" in the surprise.

According to once as Shun Fung Zhejiang Point Manager of the Ning introduction, the implementation of direct business model Shun Fung, from the business structure is divided into East China, north China, South China, southeast, central China five regions. Each district has a district department, and the District department is the branch of each city. Under each branch, there are several divisions.

In order to ensure that the first-line courier can reach any location within 1 hours, the company planning Department calculates the service radius of different customer quantity and different commercial circulation frequency according to the mathematic model, for example, the service radius of the second-tier urban urban area is 7 kilometers, and must set up a "point department" every 7 kilometers. Under each division, there are a number of "points". And each point has 10-100 staff members, warehouse management, team leader and manager. They deal directly with customers every day, responsible for receiving and sending pieces. Now they have nearly 80,000 people. It is these "ant Xiong", support the entire Shun Fung Huge express network.

But such labor costs accounted for 40% of the entire cost of Shun Fung. Ning, for example, has a "point department" in its own management, where 20 people spend about more than 1.2 million of their salary a year. In addition, to pay the "point" of the rent, to buy staff clothing, vehicles and so on. The total cost may be more than 1.5 million. But, in addition to send and receive the courier, this "point" actually does not have more function.

In Ning's view, if converted into a convenience store, spending could be saved at least half. And the way to reform is to cultivate a new habit of customers--will be sent to the customer's home to the store to collect the pieces.

In fact, this convenience store and express the combination of early precedent in foreign countries, the industry's usual practice is to do the retail, when the dot layout to a certain extent, and then borrow power outlets do express business. For example, in Japan, the convenience store's express delivery function has been very mature, people are accustomed to distance home or the company's nearest 7-11 convenience stores to send and receive items, by the way to buy some daily necessities; in the United States, the international express giant UPS and FedEx are also involved in the retail business, but it is 2001 UPS acquired Mailboxesetc. (later renamed as Theupsstore) thousands of stores, 2004 FedEx bought a chain of convenience store Kinkos (renamed to Fedexoffice), these stores in addition to selling daily necessities, all at the same time operating document processing , printing and photocopying, photo printing and express business.

In fact, as early as 2007, Shun Fung adopted the same strategy in Taiwan. So far, shun Fung has been with the family, Lerfoux, OK convenience store more than 4,900 stores to carry out 24-hour convenience store pick-up services.

Shun Fung apparently tasted the sweetness of cooperation with convenience stores in Taiwan before replicating the model further to the mainland market.

October 2011, Shun Fung in Shenzhen and 7-11 convenience stores reached a cooperation agreement, the Shenzhen area of more than 100 7-11 stores into Shun Fung's "authorized Agent point." In the same year December, Guangzhou's 8-word chain convenience stores also joined.

In these "authorized Agent Point", customers in addition to direct receipt, send Express, you can also enjoy a certain discount, for example, 1 kg with the City Express charge of 9 yuan, 11 yuan in the province, respectively, compared to its standard express cheap 3 yuan and 2 yuan.

In the development of such "linked" cooperation, Shun Fung is also in the establishment of their own convenience stores.