Credit System is the king of second-hand car e-commerce development

From Taobao to the emergence of fake goods to the well-known platform selling fake, integrity has been a commonplace topic. Although has been the media and social attention, but has never really been valued and resolved. Because E-commerce products average customer unit price is relatively low, a lot of consumers are deceived by businessmen, also choose to go nowhere. The recent rise of second-hand car e-commerce, at least tens of thousands of yuan in commodity prices, so that netizens on the second-hand car dealers credibility problem doubly sensitive.

Offline second-hand market has been a mixed, not formed scale, but also because of the lack of sales, services and technology, such as comprehensive integrity standards, so that a large number of owners, buyers, 4S stores are gradually turning to second-hand car e-commerce. Make the second-hand car e-commerce market share rapid expansion, only the vehicle easy to beat the platform a 2013 turnover of more than 100,000 units. In accordance with the market law of China's electricity dealers, with second-hand car e-commerce, there will be no doubt that the "feudal supremacy" situation.

The author believes that the future of second-hand car e-commerce market competition, the focus is not funds, publicity and background, but "credit and service System", which will determine the purchase and sale of both sides of the trust platform for the electric business, but also determines the speed of the development of second-hand cars electric business platform. "Easy to beat" as a second-hand car trading platform leader brand, since the launch of the day has been in the quiet promotion of standardized testing of second-hand cars, for all buyers to provide purchase security, and allow vehicles in a transparent trading platform for fair bidding transactions, so that second-hand car e-commerce in the beginning, it has laid a good credit base.

The core of high quality platform is the effective transmission of information

The reason why the electric business can defeat the traditional entity mode in the Business field is mainly due to the immediacy and spread of information sharing. The characteristics of second-hand car e-commerce is that the first time will be limited to a certain store sales of vehicles, the instant delivery of merchandise information to all potential customers throughout the country. and can provide the condition guarantee, can succeed. Compared to many of today's used-car websites, it only stays to verify that the vehicle is real. As a leading enterprise in China's second-hand car business, profound understanding of the need for the true transmission of information, developed a second-hand car standardized testing technology--268v testing services, vehicles easy to beat to B second-hand cars online trading platform, realized the "do not see the real car only look at the report", "1-hour sales nationwide", "0 risk commitment" such as traditional second-hand car market thinking about the service and efficiency. will be good faith into a standardized technical services and product services, so that all businesses and owners can be assured transactions.

As for the second-hand car market, because of the consumption gradient among the cities, the fast transfer of the second-hand car transaction information has been a long-standing problem. The "quasi" of the electrical business is manifested in the centralized integration and redistribution of debris resources, the most likely to be the source of information and price range presented to you, so that you make the most purchase decision. For example, before the Jilin people are to the national procurement Jetta back to Jilin Sales, now most of the Jilin car dealers use the car easy to beat the platform, one day on the internet can see hundreds of Jetta from all over the country.

Second, the birth of the car to promote the change of car trading mode

2012, second-hand car turnover of 359.5 billion yuan, an increase of 22.6%, trading volume reached 7.94 million, year-on-year growth of 16.4%, the increase in sales of new cars 12.1%, the equivalent of new car sales of 41%. In the first half of this year, China's second-hand car trading volume of 2.4816 million, an increase of 7.64%, turnover of 138.142 billion yuan, an increase of 22.39%. Among them, the basic type of passenger car trading volume of 1.4359 million vehicles, an increase of 11.8%. Unlike the slow growth in sales of new cars, the second-hand car market is entering a fast-rising channel. Last year the number of new car dealerships in the first-tier cities grew in single-digit proportions. But the two or three-line city of second-hand car volume growth for the national second-hand car trading volume has played a very good role in driving, but also share some of the first-tier city stock. From the current situation, the two or three-line city still has too many market gaps, the second-hand car market still has huge demand space.

China's second-hand car industry has three major information opaque constraints on its large-scale development, the first fundamental obstacle is the condition, the condition is not transparent, the operator can not control the procurement link. The second is the question of the price of the car. Third, China's second-hand car consumption is in fact the same as automobile consumption, there are obvious gradient consumption characteristics. To solve these core problems, the second-hand car industry will continue to be fragmented. 2010 began to develop the car easy to beat second-hand vehicle electric business platform, the completion of the car condition commitment, service standardization, information synchronization, the transaction of the national "four" after the real integration of the online information flow and passenger flow, which makes the online section and the line of service standards highly docking, the implementation of a typical second-hand car trading O2O closed-loop docking. Car easy to beat always stressed the line under the service synergy and the national integration of the large circulation. The birth of this model is really driving the change of China's car trading model.

Third, second-hand car e-commerce market by consumption catalytic growth

The traditional online second-hand car market is extremely chaotic, mainly because there is no fair and transparent second-hand car trading platform. The current use of second-hand car transactions mainly in the form of profiteering, in addition to encountering wild speculations or the conditions of the overlord, sometimes even spent money can not buy their favorite cars. Therefore, in some entity trading market, because the credibility is not high, many people give up the purchase of second-hand cars.

As a second-hand car e-commerce platform, the establishment of the first is for both buyers and sellers to design and build, rather than the purchase of second-hand cars center. Therefore, in this environment, whether it is the condition of the test of peace negotiations price negotiation, can be in the car easy to shoot platform to complete. Like Taobao, Taobao is essentially a trading platform, not a shipping warehouse. The buyer and seller trade under the principle of fairness and impartiality to realize the rapidity and effectiveness of electronic commerce. Ms. Yang She Jian, the car's easy shot CEO, also said in public that "all our deals are actually selling reports and selling credit." The credit system based on the quality of the car is the lifeline of the platform. ”

In the foreseeable future, E-commerce will become the mainstream mode of real-time trading, network transactions regardless of price level and the size of goods, only look at the flow of information and transitivity. Also look forward to the car easy to shoot can inject new vigor for the second-hand market, as soon as possible to improve the real second-hand market credibility of the situation is not high, contributing to the Chinese second-hand market is becoming more perfect.