Ctrip announces formal establishment of China's first top tourism brand "Honghu"

Ctrip announced the formal establishment of China's first top tourism brand "Honghu Yi Tour." Fan, president of Ctrip, said at the press conference that China's affluent groups are growing rapidly, but China has not yet specialized in top tourism market development, service enterprises and brands, and "Honghu Yi Tour" to fill the gap in the rich tourism market.

Fan introduced, "Honghu Yi Tour" will focus on the Chinese world, especially the mainland market's top tourist customers, mainly targeted at the rich class of tens of millions of assets. China Merchants Bank (600036, shares) the 2011 China Private Wealth Report, released jointly with Bain consultancy, showed that in 2011 the number of high net worth people with investment assets of more than 10 million was up to 590,000. The Hurun report also mentions that mainland assets have a whopping 960,000 people in the 10 million yuan. Ctrip believes that these are potential top tourist levels, the future of the top tourism market will be growing.

It is reported that Ctrip "Honghu Yi Tour" is the first Taiwan of the tourism brand, by the mainland Ctrip Travel Network, Hong Kong's Yongan tourism and Taiwan's easy to travel network together to create.