Current electric dealer or will explode yoho! have goods 2014 layout exposure

January 9, 2014/Mintong News Hotline/-January 8 news, according to the yoho! of the stock market in 2013 survey and evaluation of the trend of the market in China, the volume of transactions has reached 500 billion, but the electricity business channel share accounted for only 5%. Yoho! vice President Cong said, now is the trend of the electric dealer's outbreak point.

According to the information released by Yoho!, now yoho! new customers accounted for 80%, the old user's repeat purchase rate reached 67%, the trend of the consumer population is rapidly expanding.

Despite the rapid expansion of consumer groups, but with the rapid development of the front-end, the back-end of the problem is also revealed: China's overall trend of the market is not fully developed, the upstream suppliers of the trend industry is still not strong enough, many trends original design brands are lack of development funds, supply chain is not strong problem. And this situation for the current electric sales platform yoho! the rapid development of goods has brought certain difficulties.

In this respect, yoho! has taken the strategy is to support China's original designer brand. If settled yoho! have the goods of the current brand because the reason for the capital difficult to expand production, it is difficult to meet yoho! rapid growth of sales, yoho! goods will be for such a trend of the brand in advance to provide a part of production funds, to protect the original design brand production, and finally get a certain sales share.

Yoho! have goods in this way with a part of the original designer brand cooperation, but continue to support the original design brand will bring a funding gap. Cong said that the solution to this problem needs to speed up the flow of funds, with as little money as possible for the original brand and yoho! goods bring the greatest value. With the support of the original designer's further development, yoho! can no longer advance for the brand to provide production funds, distribution gradually turned to the joint venture.

The future development of the original design brand in China will also affect the trend of the development of China's power industry. Cong to billion power network introduced yoho! sales of the composition of the brand, foreign tide card accounted for 15%, China's original tide card accounted for 70%, star Tide card accounted for 10%, there are 5% yoho! have the goods jointly well-known Chao licensing development of the Deputy Line products.

It is reported that the settled yoho! have goods in China's original Chao 30% is a medium-sized brand, 10% is the larger original tide card, the remaining 60% of the original Tide card need to yoho! have goods to support. Yoho! has the goods through the distribution, the consignment, the joint venture, rents and so on various forms and all kinds of tide brand cooperation, unites all can unite the strength. But Cong said, yoho! have the goods adhere to all the cooperation of the brand to adopt the "buy hands" this model, strict control of the selection, adhere to only the most current product selection.

Yoho! have the goods not only for the original design of the brand to provide financial support, but also can use their own media resources and network resources to help promote the brand.

Yoho! has the goods belong to the Yoho! Media Group has the trend of the magazine "Yoho! Trend", "yoho! girls" and online fashion trends in the community and online trends information website. 2014, also will be on-line mobile end trend Community Yoho!show. Cong said that the future yoho! online under the trend of new product festival Yohood will be fixed, two times a year, the line will also be on the new product exhibition.

These resources are yoho! sales platform flow source of "own channel." It is reported that yoho! 70% of the flow of traffic from its own channels, only 30% of the flow from online advertising. Yoho! ads are also only put into search engines and deal pay ads, advertising investment is very low.

2014, yoho! will be the mobile end as the focus of exerting force, will focus on the promotion of Yoho!show this app. This app is the yoho! community on the mobile side of the show and and PC-side yoho! fashion people community to get through, play the role of the collector, not directly to the sale.

Yoho!show's aim is to bring together people who want to show off and share, and you can make second-hand deals. Yoho!show may also show off the star's wardrobe and carry out events such as celebrity auctions for second-hand goods. Now the online community has 3 million members, in the mobile Internet after exerting force, hope that community members can develop to 10 million, or even 15 million, to create a trend of cultural circles. Cong Introduction, now the community's active users accounted for 45%.

Cong that yoho! has goods is a distributor, that is, for a group of people do all the business. Yoho! has goods for all the pursuit of fashion trends to provide a variety of goods, unlimited category but must be tide. The distributor can put together a group of consumer groups with obvious common points, with the same hobby of the people easy to communicate together, is to carry out social marketing favorable conditions.

"This year, Yoho! held a two-day new spring Festival in Shanghai, with a total of 20,000 participants." Many very young people gathered together. We not only choose the trend of pre-sale apparel, after the purchase also appreciate yoho! in the scene organized a variety of catwalk and star brand display activities. "Cong Introduction, the future trend of new products will introduce food and beverage, so that everyone can eat and drink, entertainment and exchange, yoho! hope for the trend of the crowd to provide a mutual understanding, sharing platform."

A total of more than 50 international and domestic top tide to participate in the 2013-Autumn trend of new products, many did not enter China's international brand through the activities of the new pre-sale, yoho! has the goods online site will be pre-sale of merchandise for a two-month display. The future yoho! will also be introduced in the new Fashion Festival to introduce the mode of sale.

Yoho! not only holds the offline activities every year, but also starts the layout of the online experience shop. Yoho! has the goods under the line shop and the online sale is completely through, the experience shop will also send the customer selected goods to the designated address by mail delivery way. Online and offline are the same system, inventory, shelves of goods are synchronized. Experience shop will be built into a large screen display, is expected to occupy an area of 1000 square meters, online products will be used RFID tags. As long as consumers through the mobile phone scan related products of two-dimensional code will appear to choose the size, color, and then guide consumers to fill in the shipping address, consumers can pay through the mobile phone, can also be directly paid by card.

Billion power network learned that Nanjing is the first line under the shop's preferred address, is expected to open in the second half of 2014, if it can achieve good results, yoho! will be in the north of the three cities opened a wide range. Each city to open only one experience shop is currently expanding the line of business principles, offline shops will also be the city hosting various activities venues.

Yoho! goods in 2014 will also focus on the development of women's category. Prior to that, Yoho! has the main focus on the operation of the men's category, now and 300 men's tide licensing cooperation, but only 30 of the women's tide licensing cooperation. The future yoho! will promote the women's category to the same height as the men's category, hoping to reach 600 to 700 in the number of brands in 2015.