Dcci Blue Book: A 9-point advance on the trend of the 2013 electric business

"TechWeb Report" November 26 news, Dcci Internet Data Center Joint industry Parties in Beijing released the "Forecast2013: China e-commerce Blue Book." Blue Book shows that China's e-commerce is going to the tipping point, some of the electric business enterprises will gradually profit, into the development of "singularity." and the electricity quotient 2013 and hereafter development trend made 9 points to judge.

It is reported that the Blue Book for the first time from the long-term perspective of China's e-commerce development pattern and trend of exploration, focusing on category, price, cost, profit, logistics input warehousing cycle, distribution speed, customer unit price, return rate and other key operational factors between the rules, characteristics and relationships are analyzed and studied.

In addition, the Blue Book carries on the depth analysis to the electric business industry, the operation, the cost efficiency several fundamental laws to carry on the deep research, by the data verification different cycle, especially the long period, the different scale especially the platform-department store's pattern and the relations, the different scale, the different channel structure competition efficiency, proposed 13

The study found that the main melody of the 2012 business market was to return to rationality. China's e-commerce is going to the tipping point, some of the electric business enterprises will gradually profit, into the development of "singularity", but the specific time, manner, elements, laws and other needs of the industry to explore together. (Ningmeng)

The following is the 9-point judgment of the Forecast2013: The Blue Book of China's e-commerce for 2013 and its subsequent development trend:

1. Micro-Letter Active user number 2013 will reach 380 million, far more than Sina Weibo, Tencent O2O Sideswipe Taobao electric dealer;

2. Taobao Department 2013 Revenue 45 billion Baidu, 2015 or super Tencent into the internet first;

3. BEIJING East 2013 Revenue 110 billion, a single quarter of the current profit listing can be, the commercial critical point appears;

4. Internet advertising marketing over hundreds of billions of super TV, electricity quotient 2014 first Gold master;

5. Traditional retail near zero growth, suning stores reduce 毖 cost increase, about 2014 losses;

6. More than 5 billion of the revenue over Sina, cross-domain multi-screen product-effect marketing, data marketing, DSP and other volume;

7. Mobile power quotient accounted for over 10%, mobile internet users of the Super PC, mobile into the next ten years the largest dividend;

8. The net purchases exceed 1.4 trillion, in the social consumption occupies the ratio to exceed 5%, the price war weakens, competes the normalization;

9. Electric business Pillars, Taobao-Jingdong-Tencent into a platform for three poles, run-off cost efficiency.