Do not play price war characteristics of the electric dealer attack

Last month, the industry's low price promotion war left http://www.aliyun.com/zixun/aggregation/7578.html "> Electric business, consumers and the media exhausted." After the price war, businesses need to come up with something "different" to ease the tension and the financial chain. So this year's "double 12" to Taobao as the representative of the electric business enterprises to fight "special card", "Small and beautiful" for the first time to become the industry's focus. The reporter has collected 3 quite "small but beautiful" store, perhaps can bring different experience for the consumer.

French "candied": the collision between foreigner and Hutong culture

As the traditional snack of old Beijing, "candied" is regarded by many people as the epitome of life in Beijing. But in the eyes of the French Amelie and Pierre-yves, it has one more meaning. "Candied is a French brand born in China that is full of Chinese elements, and each piece contains the designer's full love of Hutong culture." ”

They are Taobao shopkeeper, operating a children's clothing store in Taobao. In the store, they sell their mouth-like bib, a soothing towel with a cherry blossom, and a skirt with a "little button" that can be worn and played.

Before the creation of Tang "Roulou, two of the creative one to do the publishing industry, are not designers born," we actually did not investigate the trend of children's wear, but in China with the tourism, looking for new fabrics, as far as possible from what we see to find inspiration. "They have opened several physical stores in Beijing and Shanghai, and business is good," he said. Subsequently, Amelie and pierre-yves to move it to Taobao. Now, this small shop with only 5 Hearts has won the recognition of many customers.

American Pie Across the sea: The big deal for 38 cakes

In the 2009, American boy Mark Huetsch, who learned to bake at West Point, set up a dessert shop on Taobao with Beijing girl Wang Yu. Now, Yue Fang not only has its own official website, but also received a commentary on the most popular dessert shop, on the internet fame beyond a lot of predecessors.

"We will insist on having fun to dominate our creative products and services and bring the best sweet experience to every customer." "In the shop profile at Patrick's place," said Mark Huetsch, founder of Yue Fang, wrote.

At the beginning of the creation, with pure taste, the material of natural solid American Pie, send Yue Fang quickly obtained the "cargo" of the recognition. After that, Mark Huetsch, a graduate of computer science at Stanford University in the United States, also wanted to use creative and scientific design inspiration to make the dream of Western-style desserts and constantly bring New York's latest popular desserts to China.

2010, the Pie Yue Fang launched the popular New York stuffed cupcakes pie; Last year, the "Red velvet Cake" was brought to China, and a series of innovative products, timeout Chinese version of the "annual Recommended Dessert House" award. This year, Yue Fang also extended the delivery range from Beijing to Shanghai.

Niche customization: Wear unique shoes

Although Taobao is small and beautiful gathering ground, but not all small and beautiful in Taobao. A custom shoe called IDX, with its subversive "C2B" type of business model, in the "Amoy outside" a small crowd but nourishing life. In IDX General Manager Party view, vertical electric business do fine do deep, same will live very well.

In this website, consumers can choose the color, material and picture according to their preferences, and produce one of the products needed. For the enterprise, there is a perfect formula for business model with zero inventory, high premium and high gross margin. And consumers are more willing to pay for their favorite, unique goods, now, many consumers have designed their own shoes as a wedding gift or anniversary gift to friends or family.

According to Party introduction, love Set the customer to create a special for C2B and investment in the new production line, enough to ensure that consumers in every aspect of shopping. Open the website, choose good shoes, materials, colors and other basic elements of the order, love can be done within two days to complete the delivery. "Before the" double 11 ", a lot of consumers said that they bought more than 10 items, the result in the love of custom-made goods is the first received. Now this production line only the love can do. ”

It is worth mentioning that, in addition to using the site's own shoe for customization, love has also realized the "photo customization", which is the world's only one by one can be taken according to the consumer pictures or design drafts for footwear customization place.

Commercial newspaper reporter Chong Xiao Meng