Do O2O, from the serious information to start the first step

Year-End Suiwei, in the frequented community hotel "Northeast Home" to eat, the boss Xiaohua their micro-letter point of the menu and updated, there are what Amoy point, the public comments, can be on it.

An ordinary community hotel, in the twinkling of an eye, became a key player in the Red Sea of O2O, and the savvy boss felt the habit of ordering thousands of of his followers in the micro-letter. He proudly said: "A guest a day at noon ordered two are not spicy dishes, I asked her why today is not hot, is not the throat uncomfortable cold?" The guests were shocked. To the order of the user, I have database management, she ordered US 38 times takeout. I gave her two cans of herbal tea that time. "This is a big data application," he said.

I do not know how many businesses, like those community catering shops, have been doing well, and how many enterprises have procrastinate and inaction, when the Internet embraces traditional industries with open arms. However, the Internet for traditional industries, like a popular word in the industry, "dying of thirst?" Now there is a pot of poison, do you drink it? Drink you die tomorrow, do not drink now die. ”

In fact, there is no such a vicious, I think the two sides is the relationship between cooperation and win, like taxis and taxi software, but the illegal operation of the car, the taxi driver, a bit eat meaning.

The traditional enterprise's offline advantage, is becoming more and more the Internet service Enterprise to intervene the O2O business most coveted place. Like the stock market when Daniel, garbage stocks can also rise two stop board, or fashionable point of view, "pigs can also fly on the Tuyere," in the wind more pigs O2O market, there should be a lot of suckers to do that kind of thankless things.

First of all, what is not O2O.

Traditional enterprises, the whole site to move the goods up, get a public number open a micro-shop, this is O2O? In fact, this is a business, shop and this enterprise has no Mao relations.

Traditional enterprises do O2O is to establish a support line under the supply chain system, improve market share, warehousing cost reduction. Through the supply chain, network channels, physical channels, the formation of core competitiveness.

Again, what kind of traditional enterprises do not O2O.

Once participated in a forum, there is a holding entity chain of traditional enterprises to do O2O, a group of Internet industry molecules are up for advice, but after listening to the vice president of corporate operations after the status quo, everyone has said it is very difficult.

The operation of the boss said, although the chain stores, but, not a good ERP, invoicing are not real-time, that is, the inventory of the time to know what the goods sold out, what goods and a pile of inventory; not to mention CRM. To do a micro-letter lottery at the scene, even a customer management system is not, who to smoke?

I help you to do O2O, I also want to help you to engage in ERP, help you engage in CRM, this price except two horse estimate no one can bear down. That's a lot of cattle in the offline resources is worth the operator so Taibaodalan do it?

In many O2O conditions, the traditional enterprise information construction has become the most important link, it is connected to the left of the traditional enterprise real-time operation state, the right link Internet Express.

A long time ago, the enterprise information is marginalized, rich, have spare money, will be wayward on the ground a system, and this system is not easy to use and may not be concerned about, because most of the work is still in the enterprise "offline" completed.

"Now is not the case, the traditional enterprise is very anxious," Great South China It executives win-won Circle Secretary-General, data value Network joint initiator Sun Youping said, "Because now you do not have this information, will be abandoned by the internet era, not on this track, enterprise is Information Island, all sales flow around you go." ”

China's information, the previous more than 10 years is passive, that is, information enterprises push the traditional enterprises, now, the Internet and mobile internet O2O, is forcing the traditional enterprises to actively upgrade their information level.

People are forced out, want to do O2O, from the serious information to start the first step.