Does instant messaging threaten telecommunications

In the initial stage, telecommunications is the majority of the choice, to 2003 years, QQ, NetEase bubble and other instant messaging software, gradually in the youth popular, in the ordinary computer can be text, image, voice communication. Let the original sits in the telecom feel crisis. On the one hand, the traditional telecom operators ' income declines, the growth rate slows down, one side is the micro-letter and so on flourish. This trend is not optimistic, after all, there is competition to progress.

In the 1999, a software called Oicq was born when Internet communication was scarce. This is an imitation of foreign instant messaging software, the originator of ICQ products, its interface fresh and concise, Penguin logo is quite cute, quickly won a large number of users. But paradoxically, this not only allows "creator" Ma saw the hope of grabbing the first bucket of gold, but also brought him to a lawsuit.

In 2000, just as OICQ swept China's instant messaging market, a lawyer's letter was sent to Tencent, which was just 3 years old. ICQ, the parent company AOL, sued Tencent for infringement and asked Oicq to change its name. Ma quick-witted, will OICQ renamed QQ. Thus, a product of the Chinese social revolution was formally born.

QQ and MSN Lei, "hanging silk reverse attack high rich handsome"

"At that time, instant messaging Software (IM) originator of ICQ in the world is very popular, the domestic emergence of many imitators, but most of them are simple imitation, only QQ has been promoting version updates and product optimization, do even better than ICQ." "Easy Letter product general Manager, former Bubble technology manager Nan Liang recalls."

However, in the year when Tencent officially opened the QQ name, the first internet bubble swept over, and countless internet companies fell. Many veteran practitioners recall, "waking up, the products that were still in use yesterday are out of use." Ma also wanted to sell QQ, but he finally insisted and soon received a return. By September 2003, the number of QQ users to register rose to 200 million, the following year to break 300 million.

At this time, QQ's biggest rival MSN introduced to China. MSN main high-end, white-collar user groups, and QQ "hanging silk" in sharp contrast. Just a line, MSN won the favor of a large number of office workers, some users even abandoned QQ, special MSN, thereby highlighting the upgrading of the grade.

As an operator of MSN, Microsoft seems to be very confident in the operation of MSN at home, which is mainly embodied in the MSN Millennium unchanged interface and function. Although some hardcore users have been insisting on using MSN, but have gradually felt that they can not meet more communication needs. 2013, MSN officially stopped in addition to mainland China services, "Gaofu eventually lost to the hanging wire." "There is a user rating like that.

Flying letter into the IM market, one night after the popularity of the traveler

At the same time, starting from 2005, QQ further enrich the function, "This 3 years, QQ did not stop, QQ PET, QQ space, QQ show are the results of this period." "Nan Liang said. Tencent company related person also said that QQ in 3 years of rapid development. By 2008, QQ registered users have been close to 800 million, while online numbers exceeded 40 million.

2006 is a year that cannot be skipped. This year, as a dark horse's letter suddenly rushed into the IM market, it will be mobile communications and online interconnection, relying on the way of free text messaging, and one night popular. Because of the lack of innovation, flying letters soon become the internet history of the hurried traveler, but it has opened up instant messaging in the field of mobile interconnection competition.

"In the field of instant messaging, Overlord QQ has ruled for many years, and there has been no new strong product involvement." Until the advent of the new mobile internet battlefield, fresh blood to join. "Nan Liang said. In this field, Tencent's another product-micro-letter, is about to connect the bar.

MA in the Mail for "micro-letter" named

The micro-credit project in 5 years after the 2011-year Shanshan arrival. The product by Tencent Guangzhou Research and Development Center product team to build, team manager is in the industry famous Zhangxiaolong, he led the team has successfully developed Foxmail, QQ mailbox and other projects. Just 3 months after the start of the project, Tencent released the micro-Credit 1.0 beta for iphone users. After another 3 months, the micro-letter received 4 million or 5 million registered users.

It is worth mentioning that "micro-letter" The origin of the name is MA in the product planning of the mail, this and his original name QQ "Hands-on" is the same.

August 2013, the micro-letter upgrade to the 5.0 version, the payment function of the online and the public account platform for the transformation is quite new. Most impressive of all, is the upsurge of the "flying" of the whole nation. Micro-letter through the revival of this classic game, further enhance the user's bonding. Although the boom has cooled, the status of micro-letters has been unstoppable through thermal fields. So far, micro-letter users have exceeded 600 million, and a great deal of Sina's products micro-bo down the potential.

Just as micro-credit was at its zenith, other Internet companies began to react. Mo mo, Ishin, contacts gradually break into the market, and increase the intensity of promotion. As a product after the hair, easy to believe the director of Nan Liang frankly more expect a blossoming of the scene.

Micro-letters ushered in the era of hegemony, but in this rapidly updated field, new opponents may soon be able to appear. Now, Nan Liang is actively looking for partners, he believes that even if the micro-letter hoodwink, this area still has a certain market space. Users are also not rejecting the emergence of new products, even though they have been handy with the use of micro-letters.

"There are better products of course willing to try." "It young Li Wei said," You can not predict when the new product will be online, what kind of surprises, just explore and try the process, it is enough to fascinate people. Beijing News reporter Liu Xia

10 Witness

"Micro-letters change the pattern of traditional telecommunications industry"

In the impression of Chiong, chief strategic officer of the Media (SEEC) group, in the past 10 years, instant messaging for the telecommunications industry in the impact of the performance in a number of nodes, "The first is 1999, QQ appeared; the second is the popularity of mobile phone before and after 2003, cell phone holdings gradually exceeded the landline; the third is the decade-old smartphone explosion. And finally the emergence of micro-letter, completely changed the traditional telecommunications industry pattern. "Chiong said.

Qiping, Secretary-General of the Information Research Center of the Chinese Academy of Social Sciences, believes that micro-letter is revolutionary to the development of the whole industry. Originally the Internet imitates the real economic structure of the net, and the micro-letter has completely established the new structure.

"The Internet is particularly suitable for Chinese people, and micro-letters are a typical sign that combines high technology with traditional cultural lifestyles." Chinese people pay attention to relations and trust, difficult to trust strangers, highly trusted acquaintances. A small circle, which is the trust of people, in line with China's thousands of years of behavior, first familiar with the family, and then through relatives and friends conduction out. "Qiping said.

Qiping analysis, micro-letter on the impact of telecommunications, reflected in the data, intelligent, the original is just a phone call tool, not good at running the program, low intelligence. But the micro-messenger data business from the edge into the core and led, "we analyze the business structure of telecommunications, the previous voice, the data accounted for less than 30%, now Tencent and other internet company data business already accounted for 70% to 80%." ”

"The traditional communication industry profit model is the use of charges as a driving force, is leading to the current challenges of traditional industries are the root cause." "Chiong said. He explained, what is the industry of telecommunications? The basic assumption of traditional telecommunication industry is to do information transmission work. Carry your letter, call, and charge a fee. The internet has broken this. In the Internet, information is delivered free of charge, "This challenges the traditional telecommunications industry's foothold." ”

"The immediate impact is that incomes are falling and growth is slowing." But this is not the most frightening, and more frightening is the change in the structure of income, the original main source of income is the call; imagine future calls all free, and then rely heavily on telephone charges to do the main support, it is very dangerous. ”

Where does the new growth come from? Chiong points out that telecoms operators should innovate and strive to become information service providers, winning with companies and third-party developers in the Internet ecosystem. From the Guangdong Unicom and Tencent to launch the micro-letter Vodafone, to NetEase and telecommunications to jointly develop easy letter, to OTT (refers to the use of other operators of broadband network to develop their business) the operators are increasing. -Liu Xia This is all about QQ, MA's undertaking, etc.