Doghaus: Hot dogs also play tall

Watching Mexican tortillas, pizzas and hamburgers in the market to launch a better quality of the big "version, Quasimriaz has been in the heart of the hope that his favorite hot dog can also upgrade, but has not waited until." Hot dogs don't really have a chance. "The hot Dogs sold in Costco (Good city) are good, but I always think of a better quality hot dog," Riaz said. "In a massive wine tasting, Riaz and Hagopgiragossian and Andrévener had an idea to open a shop selling high-end hot dogs, sausages and hamburgers. Giragossian and Riaz are partners in a powder spraying and metal processing shop, and Vener is a music producer. They opened the first dog Haus in Pasadena, California, in 2010. Dog Haus Custom Hot dogs are made of Hawaiian sweet bread, stuffed with 100% Frankfurt beef sausages and extremely rich ingredients, such as sesame, basil and garlic mayonnaise, caramel onions and cotija cheese; they can also make Thai curry red sausage and spiced beef sausage mixed with flavored hot dogs. Dog Haus's products are popular not only with hot dogs, but also recently their hamburgers were chosen by the Pasadena City Chamber of Commerce. So far, Dog Haus has opened 3 direct stores and 52 franchises, and plans to spread the delicious hot dogs across the United States. Q: Why do you believe that hot dogs have a chance to become popular food? Giragossian: That's the truth. Although we don't take the hot dogs seriously, they think they are made of leftover meat, but we see the market is empty. Our hot dogs have really high quality professional formulations, especially the sausage ingredients we use are really good, casings are also pure natural-this is particularly rare. We will also carefully select the ingredients sprinkled on the surface of the hot dogs so that they can complement the inner stuffing and taste perfect. We are really changing the way people know about hot dogs: The same is true of hot dogs. Q: Why do you choose to be a chain? Giragossian: We are both so-called cargo, and want to insist on making fine products, including french fries, sauces, cooking food, and sourcing from small suppliers. For us, chain management was once synonymous with low quality food. We once rejected this idea and felt like a cheap sale. But then the catering industry changed. We found that a lot of chefs were moving from fancy restaurants to snack bars where they could cook for one thousand or two thousand customers a day. We have been watching closely for some time and found that if we fine manage and control the quality, we can open the chain. Riaz: We had a lot of people to join when we started our first restaurant, and we didn't even do any advertising, just to show the two-page affiliate policy to the customers. All franchisees are fans of our restaurant and they are willing to join them as a member. Q: Who are your target groups? Vener: We're not the kind of shop that lets customers walk away after they buy things, and never thinkTo open such a shop. We hope it is a community-style restaurant, do not want customers to think of it as fast food, into the house after eating to go. We have exquisite furniture, relaxing service, while other brands are very dependent on the speed of the turntable and the passenger flow. Part of the reason for our success is that we make every step beautiful. You can either come here for a light meal or a meal, or you can have a quick snack, a good rest, a taste of the atmosphere, a date here, and a little something to eat after school. Our service target is the community. Q: So how is the expansion strategy formulated? Vener: Study Chipotle (note: Mexican Chicken roll brand)! As long as it is the place where the Chipotle open the shop we should also go to open the shop, this is not all joke words. We were not planning to do the chain, so the first three stores are not supposed to be on the site now, but the business is still good. So I was very excited to think that our franchisee could bring the brand to a better place, or the more conspicuous part of the town. Some early franchisees even opened independent stores that we never dared to expect. We hope that we can continue to grow, improve, and constantly create products that customers like. Translation | Yelena Xu