Domestic group buying website opens winter final: Imitate giant to lay off the winter

Groupon's market capitalisation evaporated nearly 10 billion dollars, with the second group buying net LivingSocial layoffs 10%

From the Group purchase Web site to defeat the IPO, to its first purchase net sales of the altar, with less than a year's time.

China group buying industry after 2012 years of rapid adjustment and deep shuffle, perhaps once again into the cold winter.

Domestic group buying website imitate giant layoffs for winter

July 2011, glutinous Rice Network general Manager Shenboyang in everyone updated a state, "just sent a message, to the new city to open up a colleague: the Winter to buy, glutinous rice spring." "This is also the" buy winter "this view in the domestic group buying industry for the first time really mentioned. Blink of an eye, the second year of winter quietly, but at this stage of the global situation, group buying industry is still not really warm, on the one hand, the originator of Groupon crisis, on the other hand, there have been many group buying site has not been "winter", has gradually disappeared in the business and user vision

According to several mainstream foreign media reports, Groupon CEO Mason earlier reluctantly spent the "class" crisis, and today's Groupon shares have fallen to low. In the past year, Groupon's market capitalisation has evaporated at least 10 billion dollars, and even more worrisome is the news of falling sales, staff turnover, the "isolation" of independent directors and founding partners.

Coincidentally, the US's second-largest group buying site, LivingSocial, also recently confirmed that it will cut 400 employees, accounting for about 10% of its total workforce, because the company is trying to turn a profit.

And in the domestic market, a number of large national comprehensive group purchase sites such as 24 coupons, group Treasure Network has gradually faded out of the people's vision, before some of the top group buy companies also rely on large layoffs, reduce market delivery, reduce operating expenses to survive. Even in the last month, a high-profile announcement of the monthly turnover of 600 million yuan in the United States Group Network, has also been a number of layoffs and wages and other negative news, and even claimed to be the United States network before the staff members of the net, in order to save costs, the United States network of large numbers of part-time staff

Group Buy Navigation website Group 800 The latest release of the October China Group Purchase Market report shows that, following August turnover to 2.11 billion yuan to reach a record high, the domestic group buying market overall turnover showed a continuous downward trend, but glutinous rice network, the United States Network, The group of five leading group deals has accounted for more than 80% of the total market share.

Glutinous rice and other group purchase network chaos and breakthrough to break the line ahead

Group buying industry integration is still intensifying, once handle, litters, the United States and the group to dig each other, now it has evolved into a glutinous rice mesh corner of the United States, the two sides again into a war of words. It is reported that everyone company CEO intends to further integrate resources through acquisitions to consolidate the industry leading position of glutinous rice network.

When the tide of capital receded, domestic group buying site has officially begun to compete with the internal strength, to buy quality, quality of service to seize users and markets. glutinous Rice Network general manager Shenboyang said, on the one hand, glutinous rice network is deep into after-sales service, since the establishment of light logistics center, and in a short period of time to launch a "flash delivery", "false One compensation", "at any time" and other services to enhance user experience; On the other hand, relying on the group advantage of everyone, glutinous And in the second half of this year began to constantly improve the mobile end of the user experience, expanding in the mobile end group buying advantage. At present, glutinous Rice Network unique Group buy intelligent search, combination screening, map functions, can accurately find the local quality of life information, "human experience also let the sticky rice net from the mobile end of the purchase order has climbed, has accounted for the total order volume of 20%." ”

A year later in the winter, the group buying market is still unpredictable, the same is still running, as Shenboyang said, group buying this long-distance race has entered the stage finals, only the strong internal strength of the enterprise will not be affected by the cold winter environment. "Into the 2012, the company's business philosophy has returned to the rational, must not be a loss to make a yell, to spend great efforts to do a good service, to make money." On the surface, now each list of sales is reduced, consumers are no longer see the cheap on a single, but through continuous customer development, customer choice, group purchase on the single quantity on the site, the page of the quality of the business more up, with the group purchase site more vigorous vitality. "At least the glutinous rice net is doing well now," Shenboyang said. Group buying mode for consumers will never outdated, we are trying to make a high-quality century-old shop. ”