Domestic mobile phone electric business Canal Sales Blowout forecast annual growth rate exceeding 100%

At present, domestic brands are looking for business opportunities, layout e-commerce channels. such as ZTE, Huawei, Lenovo and other domestic strong brands built online mall, the other two or three-line domestic brands with the use of third-party channels of the main channel sales mode. It is reported that May 17 cool online shopping mall will also be on-line.

Industry forecasts, in 2013, the domestic brand electric power channel growth will be more than 100%, each handset manufacturers have to increase the number of electric dealer channel shipments, which cool in 2013, the distribution channel sales target will exceed 3 million units.

The electric quotient demonstration effect of millet in China the cool Union has dabbled in

E-commerce Enterprises in today's booming, the scale is growing. Eric Consulting statistics show that 2012 China's E-commerce market overall transaction size of 8.1 trillion yuan, an increase of 27.9%, of which 2012q4 overall transaction size of 2.4 trillion yuan, the chain growth of 16.2%, year-on-year growth of 27.5%.

Last year, Millet technology opened 300,000 millet mobile phone sales, the so-called 300,000 1S youth version in 12 minutes 02 seconds sold out. And regardless of the number of true or false, but the electric business channel in the industry chain will be more and more heavy, this is the trend. Millet is the typical beneficiary of electric business channel.

But at present, the main sales channels of domestic brands or rely on operators channels and social channels, the traditional channels in the overall market share of domestic brands will be more than 90%, electric business channels accounted for less than 10%, the future of the electricity channel cake than the imagination is much larger.

Sozin, president of the cool faction, said that the cool pie this year focused on the distribution of electrical business channels, the company from the strategic level of resource tilt, the early main use of Third-party platform for cooperation, such as the layout of the cat flagship store, and Jingdong Mall cooperation, and so on, this year's strategy will be more radical some, increase the investment and operation of its own electric business mall, adopt dual channels to drive.

Coincidentally, the domestic other big handset terminal equipment manufacturer Huawei in the electronic channel aspect is earlier has the layout, Huawei Terminal Limited Company chairman Yu previously had made clear that, Huawei Terminal this year will enlarge the electronic channel expansion, increases Huawei electric business investment. At the same time, ZTE is sharpening in the development of electronic channels. ZTE (000063, share bar) executive vice President Shiyou in an interview with Tencent Technology, said this year launched the high-end smartphone Grand series will take the lead in the electric business channel.

At present, mobile phone manufacturers layout electronic channels are mainly two modes: one in the Third-party E-commerce platform for sales, such as Jingdong Mall, Suning easy to buy, Taobao, Cat, and so on, and the other is built online shopping malls, such as cool Send Mall, Huawei Mall, Millet mobile phones.

It is revealed that the current distribution of e-commerce channels, each domestic brand strategy is not the same, short-term strategy is based on third-party power channels, with the help of third-party power channels of influence, flow, credit and so on, rapid delivery and sales of products; But in the long run, the future is sure to build its own electricity business channels, Set up their own online website of electric dealers, domestic brand manufacturers to establish a set of mechanisms, including logistics, payment, membership system and so on.

Electricity business channel estimated annual growth of over 100%

Analysys Information analyst Luribin that domestic brands have laid out the electric business channels, mainly based on the rapid development of mobile Internet strategy adjustment, sales channels from the original operator-led mode, social channels, such as expansion to the electric business channel, the future of E-commerce to become a new market growth point.

Recently, Huawei and the cat released Huawei Mate, Test water C2B mode marketing. As a 6.1-inch four-core-screen mobile phone, the sale price of 2688 yuan. According to Huawei's official data, Huawei mate the first 3-hour sales volume of 5000 units, two-day sales broke 10000 units.

Cool faction in the electric business channel is also unwilling to do, since the construction of online shopping mall will be officially on May 17, is currently in the testing phase, at the same time, with the help of the cat, Jingdong Mall, Suning easy to buy, Amazon Third-party platform to build a diversified electric business channel model.

It is reported that the cool faction has launched a variety of products to test the water and electricity channels, the first electrical products 7728 with Jingdong Mall, cat and other cooperation, to obtain a single product 300,000 units of results. In addition, the cool faction this year also tuned up the target of the electric business channel, the expected shipments to reach 3 million products, among the mobile phone manufacturers from the first 5 of the construction of the commercial mall.

Guotai previously issued a report said that the next three years, operators channels, social channels (including agents, distribution) and the dealer's mobile phone shipments will be around 4:4:2, mobile phone channel flattening trend has become more and more clear, it is expected that the current market capacity of the electricity channel will grow very large in the year, The growth rate of the electric business channel represented by the China Cool Alliance is over 100%.