"Double 12" electric Dealer for "love" dozen price war reporter survey consumer more is onlookers

December 12 to the end of today. All kinds of indications, following the "Double 11", the electricity business between another without the smoke of the war has begun. In the face of this "end of the year", the major electric dealers have resorted to all the tricks, 0 yuan Purchase, beauty delivery, http://www.aliyun.com/zixun/aggregation/33667.html ">1212 not only 50 percent, and so on." Although consumers still say "keep the day in front of the computer", it is undeniable that the price war, rational consumption and aesthetic fatigue this time slightly prevail.

Similar to the "Singles Day" of November 11, this year's December 12 added another layer of meaning: love and love. Several big electric dealer's promotion topic also has around "the love" the word launches. Double 12 "year-end big promotion" big curtain pulls open, consumer's reaction is how? Chengdu Evening News reporter survey found that with the noise of double 11 compared to the rest of the market less than a lively, more than a calm. The majority of consumers surveyed by reporters randomly said they were watching. Also some consumers said that online shopping has become a daily lifestyle, it is difficult to promote such a "fuss".

On Sina Weibo, double 12 is no longer a real hot spot, and Bo friends ' views are quite different. Some are happy, "0.1 over 50 percent capping activities began, hurriedly fill belly ready", and some are overjoyed, "11,111 did not buy, 1212 can not be missed", but also on the occasion of the arrival of the festival to receive the promotional message complained more than ever.

In addition, the dual 11 period of exposure, such as logistics, sourcing, distribution and other issues also deterred consumers. A consumer in the interview said that the double 11 follow the blood spell of the single, until now has not received. In fact, there have been no "Singles Day" Booty of the many, in addition to some goods are still out of stock, there are some goods on the road, these factors are for the current promotion less enthusiasm for participation.

Another Chengdu marketing industry analysts said yesterday, the year of the electric business war more and more frequently, consumers from the psychological level has also produced aesthetic fatigue. At the same time, physical department stores and many other businesses of the New Year's promotional focus on the arrival, but also to a certain extent diverted the customer's purchase needs.

But in any case, one months ago, Internet users just released nearly 20 billion yuan of consumption, the home "hoarding" the goods in the background, the electricity dealers can also pry out from the wallet how much silver? We wait and see.

Chengdu Evening News reporter Shi Hongbo