"Double 12" user enthusiasm or cooling integration and mergers and acquisitions into the electricity business trend

BEIJING, December 12, electricity this year, the electric business "price war" intensified, from Jingdong 618 shop to the electricity quotient 815 price war, from the autumn, National Day holiday promotional season, and then last month just past the "Double 11 Singles Day" Big promotion, regardless of the traditional holiday or electricity from the creation of the "festival", the electric business bosses "one also do not let go."

However, can the electricity dealers ' repeated price stimulation stir up consumers ' shopping desire again? False shipments, fraud promotion, express delivery and other issues are more to let users hurt the heart. On the other hand, in the "do not promote" behind, with the electric business in the capital sector, market share and other aspects of the fierce competition, even as Jingdong Mall CEO Liu also frankly, this year is just the beginning of the electricity business shuffle year, next year will usher in the merger of the year.

Electric Dealer "Create festival" to meet "Doomsday" carnival

Electric dealers blindly "blood spell" price, obviously has been unable to attract buyers eyes. "Double 11" nets to promote the biggest winner Taobao this time to play the creative. Shaking the hands of the iphone, using the insect net in front of the camera to capture the butterflies flying out of the screen, there is a chance to seize the "double 12" year-end promotion of millions of red envelopes and coupons. Users not only have fun, but also enjoy the benefits. This is Taobao in the "double 12" during the launch of the name "Catch Me" new initiatives. With the growing popularity of smartphones, mobile shopping has become a global trend.

Taobao creative here, the east side to start "Beauty Express" clenched the hearts of otaku. Jing Dong from 10th to 12th, in Beijing, Shanghai, Guangzhou and Chengdu four at the same time to launch the service of beauty door-to-door. Jingdong officials said, responsible for the "double 12" distribution of beauty are through Third-party companies hired part-time models, they are more than 20 years old in college students. and used to ride the delivery of electric vehicles, The courier is different, the beauty of the East Beijing delivery staff are driving smart to deliver. In addition, Weibo users just forward to the official Weibo Weibo, there is a chance to draw a day to get a "10,000 yuan buy Mercedes Smart car" quota.

And just in Beijing to establish warehousing, ready and Beijing East "challenge" Tencent's Xun network, then continue to "hit the money" open. As long as the buyer in the Tenpay to recharge, you can randomly get 50 yuan of cash coupons, up to three per person. In addition, Xun network in Beijing will join hands with 500 brand merchants, put value of 50 million Yuan coupons, including mobile phones, digital, home appliances, automotive supplies, daily necessities and other commodities all to 50 percent-80 percent external sale.

The "Feast" of wounding: the buyer's purse is flat the express shout unbearable

10 million people in a minute, 10 minutes turnover reached 250 million, 37 minutes break through 1 billion, 8 hours breakthrough 5 billion, 13 hours break through 10 billion. Finally Alibaba "Double 11" the day of turnover fixed in 19.1 billion, this year Alibaba hand over a record-breaking sales report card. However, according to E-commerce complaints and rights of public service platform data statistics show that November 2012, a total of E-commerce users nationwide complaints 8160, of which about 54.3% of the complaints from the "double 11" during the shopping problem, false delivery, fraud promotion, express delivery and other problems frequently staged, become "Sequelae" of the "double 11" shopping festival.

"Double 11, do you have a flat wallet?" "It became a popular language for people to tease each other in Weibo after this year's double 11. Weibo Netizen Xu Kangyan complained that the "double 11" nightmare has not passed, "double 12" will be gorgeous to come, I should be swollen do? Think of the next delivery of the warehouse may have to open next year so that can not be arbitrary online shopping brought about by the extremely contradictory pain. Netizen leaves love full also said. "Tell yourself from now on, save!" Save！ Shop do not stroll, tube him "double 11" or "Double 12", and then cheap flowers is also their own money, so distressed or save the province! ”

After a grand network promotion, The courier needs at least half a month to 20 days to digest the online shopping Express. Just finished the "double 11" express Company is still in the "fatigue period", and December incoming "12.3" and "double 12" network to promote the express industry is undoubtedly a test. Recently, "Yang Zi Evening News" interview a courier, he revealed, "usually one day send 200-300 pieces of express, has been very tired, but" double 11 "peak, the delivery volume increased by more than one times, send a message to get hemp, telephone dozen hot, for more than 10 days, this batch of goods did not send, to the last legs are not open, sometimes think, So tired to earn this money, is it worth it? ”

Promotional fatigue behind the industry to merge the merger tide

Electric Business Network to promote seemingly do the wind, suning easy to buy executive Vice President Li Bin but frankly, November ultra-low price baptism often bring industry consumption of the empty window, simple price appeal is difficult to stimulate consumer shopping desire. and known as "every war will participate in" Dangdang CEO Guoqing but think, "the price of electricity business will continue, the electric business big guys who have not put who dozen clothes!" But not worse than this year. Next year there will be a big web site that will shuffle again. ”

Guoqing predicts that China's electric business will eventually leave only three platform companies. Ali Department has booked a ticket, the industry boss has been secretly in a "two tickets war." And Liu is blunt, 2012 is the beginning of the electricity business shuffle year, 2013 will be the integration of electronic business year.

In addition, Eric Cao, chief analyst, said that 60%, 70% of the current year, the flow of electricity in the decline, the real rise of only 20% or 30%. At present, Taobao Cat in the market share of 50%, Jingdong Mall accounted for 20%, Tencent Online shopping and Suning Yi accounted for 5% and 4% respectively. "This pattern after one year evolution, may form" 521 "pattern, next year electric business industry basically can set the overall situation. He said that if the summary of the electricity quotient, now its dividend period has been basically past, the traditional online shopping in the field of small and medium-sized enterprises have not been too good opportunities. "The price of flow and so on makes the cost go up, more electric dealers start to turn, some need very strong offline resources and the field that combine on line will appear more opportunities." "(Beijing, the IT channel)