Dream Clean electricity business channel revenue to 200 million

Washington (reporter Pengxiang) in the "Double 11" Singles Festival promotion war, Alibaba Group's cat, Taobao turnover reached a record 19.1 billion yuan, people exclaimed that the new business model represented by the electricity business is subverting the traditional business ecosystem. Yesterday, the reporter from the Dream Clean Home Textile (002397, shares bar) (002397) learned that the company is actively preparing for the next month's electric business activities, and put forward 2013 years of E-commerce channel revenue to 200 million yuan target.

The recount of Xiang-Qi electric trader

In fact, since this year, Hunan commercial listed companies have been fighting in the electric business, not long ago, friends of the shares (002277, shares bar) (002277) that the use of its outlets as a platform to test hydro-electric operators, while the general control (000419, shares bar) (000419) is in the front, Its "Love is still a path" online platform has been on-line.

And the former two different is, as Hunan home textile industry leader, Dream Clean home Textile selected with a strong electric business cooperation road. Reporter learned that, with the help of "Day cat" mainly electric business platform, Dream Clean Home Textile "Double 11" deal 40 million yuan, the year-on-year growth of nearly 10 times times. "E-commerce channels will become an important complement to the company's marketing channels, but also in line with consumer trends." In the long run, Meng Jie will be a home textile industry Oto (Note: Online to offline also known as "off-line business model") of the centralized operators, with the help of the current strong franchise channels, to provide customers with online online quality experience. "Dream Clean Home textile director, deputy General Manager, Dong June said."

Line Products Strictly differentiate

"The outside world thinks our electric business promotion is simply digest inventory, in fact this is a misunderstanding, our electric business platform unique new products accounted for more than 60%." "Dream Clean Home Textiles E-commerce Director Yun Introduction." In fact, as early as 2009, Dream Clean on the formation of a special team, the establishment of E-commerce department. Now the number of electric business in 35 people, integrated the procurement, design, customer service, packaging, production and other personnel. Spadger, spite. At the same time, in various departments, there is a connection with the electrical business of specialized personnel.

In order to distinguish from the traditional channel products, dream cleaning in product category and price on a more stringent distinction. In the category, Dream Clean in 2010 to create an independent network brand Mee. With the dream clean under the whole category of the line, the company for consumers to buy behavior, but also in the price for customers to bring excess "premium." The reporter also learned that dream clean electric business customers are mostly white-collar workers, currently mainly concentrated in Guangzhou, Zhejiang, Shanghai, Beijing and other economically developed provinces and cities, customer loyalty is higher.

Short-term Electronic business channel is still a supporting role

In recent years, with the increasing scale of electric business channel marketing, people have a great controversy over the traditional business model, and even question the necessity of the existence of business models such as agent and joining. In this regard, Li said that, in the short and medium term, the electric dealer still can only as the traditional sales channel important supplement, this position will not change. "Dream Jie will get through the line of online business, will be integrated together to achieve benefit sharing, brand building." Li June introduced.

Data show that dream clean since the listing in April 2010, in the development of rapid channel construction. As of 2012 the first three quarters, the company has more than 2,600 business outlets. At the same time, with the help of corporate capital and multi-brand advantages, is still a year around 500 of the scale of rapid expansion.