E-commerce brand packaging is chicken legs or ribs (b)

Third, the knife chisel axe carved to establish the brand image

I think that any word about brand image is not as deep as the word "carving axe". Because the process of brand building is like a piece of original ordinary no singular stone, to spend sweat and time a little bit of carving. This set up brand, more durable and more resistant to impact. Of course, the real packaging of E-commerce brand tools, is the most commonly used "text" and "language."

This requires, to set up so that consumers have a deep memory, and even often mentioned brand image, it must be packaged accurate or even vigorous. This allows consumers to contact hundreds of or even thousands of business information every day, still maintain a deep memory of the company's brand information.

For example:

Jewelry, gold and other expensive products also began to become popular in E-commerce, such products, the consumer platform, the key is to establish the authority of the brand. So many malls have started to work together with banks, that is, the so-called brand occasion. Because the bank is China's highest http://www.aliyun.com/zixun/aggregation/23292.html "> Financial institution, represents the stability of the national economy." Working with banks means that the site's expensive products are not fakes, and netizens can buy them at ease.

In the brand packaging, it can break through only occasion bank credibility of the way to take a more assertive strategic thinking. Will "here will always have 1 million yuan of cash waiting for you to take away" as the theme of enhancing the credibility of the site. Its core content is that 1 million yuan of cash as a site of the warranty to the third party to save, if any users buy fakes and non-delivery on the website, will be unconditional refund and an additional 1 million yuan margin.

Similarly, it doesn't matter whether it's 1 million or 2 million. The key is through a huge number of profound text description, so that netizens instantly have a huge impact on the brand, leaving an impression, and will enhance the credibility of the brand.

Iv. high-profile appearance to enhance brand impact

Many companies have been very puzzling to claim that because of the lack of influence so do not want to be too high-profile, want low-key things. Plainly is not make money before, do not want to be too publicity, do not want to let the market know themselves. In the face of this situation, my reflection can only be "laugh and cry." In my words: If you want low-key, please do not do e-commerce, this is not suitable for low-key. ”

Throughout the e-commerce market, which one is to rely on low-key to get the VC and listed? What E-commerce site is a low profile to make a fortune? The reason is very simple, even the enterprise itself should be low-key, the market and consumers how will know you? Accept you? And trust you?

Engaged in E-commerce website, no one is not in the flag, I wish 500 million of netizens can pay attention to themselves every day. At this time to maintain a low-key enterprise, will only be in the noisy market eliminated. Netizens do not appreciate any unsung heroes, as netizens have no time or opportunity to remember the "url" or "brand name" of the unsung hero. In the E-commerce market, low-key means "exit".

And brand packaging, is to help enterprises high-profile appearance, to attract market focus, the formation of marketing hot spots, stimulating the consumption of the key users.

For example:

Many of the strength of the traditional business e-commerce, in fact, is a toss tens of millions. But because of the lack of understanding of E-commerce, instead of giving up the most advantages and worth propaganda content, only through hard to promote the site's domain name. At this time through the brand packaging, it can be a vigorous brand packaging into a "* * Enterprises throw tens of millions of joint brands, vowed to be the electric business industry black Horse." Of course, 10 million yuan in China's e-commerce sector, is not a lot of money, big electric business one months to promote the cost of more than tens of millions.

However, when a traditional enterprise initially entered a field of electrical business, 10 million yuan is still not a small number. Moreover, China's one-month-old web site, which can afford tens of millions of bills, is numbered. At this time, propaganda Enterprise's background, the strength, the goal, the fund, is the most effective and the highest adjustment way. This way is also the most attractive to netizens, the most can improve the interest of netizens.

By example, I believe that we have come to the conclusion that brand packaging is chicken leg or ribs, the key point is not to carry out e-commerce to carry out brand packaging, but to be clear "to carry out the marketing must be brand packaging", which is the first step in marketing, jumped this step, It's like a gun with no bullets on the battlefield!