E-commerce brand packaging is chicken legs or ribs (i)

E-commerce in a few seconds will http://www.aliyun.com/zixun/aggregation/8713.html "> products sold all over the world!"

E-commerce can make the site just on the line has access to the opportunity to venture!

E-commerce allows enterprises to see the three-year listing of the hope!

Because E-commerce is too mysterious, too legendary, so the traditional enterprises have to e-commerce as a savior and breakthrough. It is understandable that we should develop and find new marketing channels, break through the shackles of traditional marketing and reduce the cost of the market. But in the face of the marketing struggle and risk coexistence of e-commerce market, most enterprises are preoccupied with how to improve the Web site traffic, registration, activity, conversion rate, the money will hit the pen in the SEO, portal advertising, advertising Alliance, but few enterprises will take into account the "brand packaging" the importance.

The author of the country has for nearly hundreds of e-commerce sites for brand packaging, found that enterprises in marketing are marketing targets "blinders", reference to other E-commerce site marketing means, but completely forgotten the product to promote the brand to become the most critical step-brand packaging.

As the most basic marketing means, has been completely omitted, whether the brand packaging in the huge marketing means to promote, has been reduced. The author of the country with more than 11 years of marketing experience and common analysis, brand packaging enterprises to carry out e-commerce, it is delicious meat thick chicken legs or food tasteless.

Apple's conclusion enlarge brand Advantage

When the electronic commerce is "inexplicably" myth, the enterprise in marketing the sea only see the seabed million meters of oil, simply ignore the fierce "big vortex". In short, the enterprise is only planning a good income prospects, but simply forget that the competition of E-commerce is even more brutal or terrible. Any site has the opportunity to attract hundreds of millions of target customers across the country, but any site must be confronted with the challenges of all its competitors from across the country, including the mature E-commerce giants.

No website can be avoided or avoided. So this kind of marketing war comes from the consultant's consumption heart. Around, is the common people decades left consumption habits, by the promotion of e-commerce convenience, around more become a netizen shopping "good habit." At this time, the brand through planning, refining, packaging out the market highlights, is to attract consumers, impress consumers, the most critical step to rout consumer defense.

For example

Apple is the most common and ordinary fruit in people's life, so the author of the country to use the apple to illustrate the characteristics and advantages of brand packaging, can give a huge impact on the brand.

The first situation: ordinary businessman, Apple in the process of sales, are marked "fresh apple, 5 yuan a catty." This type of publicity is also the way most companies describe their products. Tile directly described the product name, function, price write out, the rest of the thing is waiting for consumers "willing to take the bait." Usually sells the product to rely on is the sales person's tongue, the sale success rate is small, the time cost is high.

The second kind of situation: a little scheming businessman, Apple in the process of sales, marked "green garden apple, pure natural green food, no pollution no fertilizer 5 yuan a catty." The advantages of the product and competitive attributes are magnified, and in line with the consumer's purchase mentality. This kind of enterprises in writing products, it can be said to be some kung fu. To attract consumers, will play a certain role in promoting, but also very easy to be imitated by the same industry, the world can only fall into the price war.

The third kind of situation: good at pondering the businessman, Apple in the process of sales, marked "New technology varieties, vitamin C content more than twice times the average Apple, sweet taste, beauty, increase resistance, the family must, 6 yuan a catty." "Not only the establishment of product advantages, but also easy to achieve the technology beyond, will be the same industry products far behind, and the profit of goods greatly exceeded the same category of products." Of course, there are exaggerated elements in this approach. But in the marketing environment, as long as it is not against the law, not violate the moral standards, appropriate packaging and exaggeration is absolutely unavoidable.

Through Apple's conclusion, we can see that through the brand packaging can easily expand the brand's market advantages, competitive advantages and industry advantages. (not finished)