E-commerce retail industry beyond Wal-Mart reasons

E-commerce retailing, because it is not able to deal with consumers face-to-face with the traditional retail industry employees accused of dishonesty or insecurity, recently concerned about Wal-Mart, found that this year, Wal-Mart in China, "crazy" open shop more than 30, head office number of 158, thus catching up with about 140 stores Carrefour, become "number of stores champion" , but employee management issues have also made Wal-Mart headache such as fighting, unsafe events, etc.

In terms of the form of E-commerce enterprises compared to the retailer, there is no such problem, even if the rapid expansion, the problem is the most problematic link is the delay in logistics distribution,

First of all, e-commerce enterprise shelves of unlimited low-cost or 0 expansion of the cost to ensure that E-commerce enterprises do not need to manage the expansion of the store is facing the personnel management problems,

Second, E-commerce Enterprises will not because of employee sentiment and consumer customer experience, at least, no physical conflict, and consumer customer experience is standardized procedures to complete, will not appear judgemental low salesman, and E-commerce Enterprise retail Service "people-oriented" is placed within the system services, It is the experience of purchasing behavior throughout the whole consumer.

Third, E-commerce enterprises for the promotion of consumer sentiment and the interactive activities, there are generally electronic version and the actual version of two, and the reality of most of the "I Spend your reputation" status, often with a large number of consumer gatherings, e-commerce enterprises really do not need to spend money to buy unpleasant.

and E-commerce enterprises to learn from the current behavior of the retail giants, perhaps a very low cost method, now, not only Wal-Mart, the major retail giants have recently accelerated the speed of the domestic enclosure. Recently, there is news that the Auchan-run group, which is invested by run Thailand, has merged with China, and the number of stores is expected to increase to 160 by the end of the year, thus launching a new round of enclosure competition with Wal-Mart.

For these long-term bullish China's retail giants, the number of stores in the race is only short-term, the pace of the shop behind the speed is the battle of financial strength. From the above information, we can dig up the amount of three information points:

First, the retail giant's shop to go where, E-commerce Enterprise's consumer group is there, after all, the deep pockets of the retail giants have been over the head of the time to do things, their decisions are through strong research and analysis to obtain, then they certainly assessed the local consumption capacity, From the number of their stores and the size of the store we can at least judge the local retail economy, E-commerce business, follow up, no problem

Second, the retail giant stores in the category and quantity of products should be E-commerce enterprises can learn from, like yesterday sent to the annual conference on E-commerce Enterprise product pricing, many of the good one is that consumers can accept price pricing rather than simply low price, In fact, the reference similar to Wal-Mart pricing is also a good choice.

Third, on the logistics is also sent to the annual conference of the issue of great concern, if you use Google Earth to pay attention to those retail giant store layout, perhaps you can find delivery time, warehouse location, can give you some inspiration and reference.

As far as the procurement system is concerned, retailers are exploring suitable models. Because the purchase of category and price directly determines the retailer's ability to sell, but also to keep the retailer strong vitality of the key link. Then will e-commerce companies pay attention to the retail industry, the promotion of the rules of the Giants, promotional products, if the procurement manager of E-commerce Enterprises can develop the habit of shopping in the supermarket maybe he is a qualified procurement manager, even the supermarket in the same products or alternative products are not clear, the possibility of a failure of the basic accurate calculation!

At present, the big run sends the single shop annual sales 333 million yuan achievement, becomes the single shop sales the champion. On the one hand, the RT-run has a unique sales channels of group buying, on the other hand, compared to other retailers, RT-run and fresh and daily necessities of the suppliers to knot the fastest, so the best-selling products to obtain low-cost competitiveness. In addition, some areas of the RT-store has been fully autonomous procurement, this approach to some extent, won the time and cost advantages. These procurement behavior for E-commerce business replication, should not be difficult, a shop before a period of time the hairy crabs sold quite well, it seems to explain the problem!

When the E-business enterprise moves forward, focus on the intersection of traditional industries and E-commerce is a very important thinking logic, if the pure technology-driven e-commerce or simple marketing to promote the development of E-commerce seems to be unable to solve the problem, the generation of the annual meeting has just ended, read a lot of people released the experience and information, Benefit a lot, share!