E-commerce to the strength of gold and silver collection gift Market

Recently, in "2010 Shanghai." Gold Economic Forum "on the relevant information shows that the development of China's gold market shows a golden http://www.aliyun.com/zixun/aggregation/10241.html" > Market demand for rapid growth, the supply of gold products constantly rich trend. I think that this market in the process of detonation, E-commerce provides gold and silver collection of gifts online shopping is one of the important reasons. Of course, the gold and silver consumer Web site has plenty of room to improve while seizing the opportunity.

China's gold consumption market has been detonated

Chinese people have loved gold and silver since ancient times, both as a symbol of wealth and festivity. And, now a lot of people understand a simple truth: Gold has a dual function of money and goods, it has a good investment preservation function. There have been signs of detonation in the market in recent years.

November 4, Xu Haiyan, deputy governor of Pudong Bank, in "2010 Shanghai." Gold Economic Forum, said that China's gold market development presents three characteristics, the gold market demand for rapid growth, gold investment demand exuberant and the supply of gold products continue to enrich.

The Forum's message shows that in 2009 China's gold market was worth about $14 billion trillion, and gold consumption reached 462 tonnes, the equivalent of 11% of the total global demand for gold.

The consequent demand for gold investment has been constantly detonated. World Gold investment demand in the two quarter of this year grew by 118% over the same period last year, reaching 534.4 tonnes, China is one of the most outstanding gold retail investment Market, the growth rate in the world ranked first. At the same time, the supply of gold products continue to enrich. The diversification of the product is the result of the enlargement and diversification of the investor group, and the multi-level investors must bring the diversified demand.

Whether the Chinese are buying gold ornaments, ornaments, or artistic gifts for each other, or investing in equities, bonds, foreign exchange and real estate, the market has been stimulated. This was once again felt by the 99 gold www.99taojin.com and the Chinese gold and silver coin Investment Network (www.sclpts.com).

Second, will become the world's first gold consumption country

In fact, China's gold market detonated in March this year, domestic and foreign agencies have a hunch, now look at the time they were prescient.

The first report on China's gold market released by the World Gold Association on March 29, 2010 has already predicted this. At the time, the report predicted that China's gold consumption would double at 2009 levels over the next 10 years. With average prices at the end of 2009, China's annual demand for gold will reach $29 billion in the next 10 years.

According to the report at the time, China's gold jewellery per capita consumption of 0.26 grams, compared with countries with similar gold culture, relative still relatively low. The report predicts that if China's per capita consumption of gold is flat with India, Hong Kong or Saudi Arabia, only the jewellery industry's gold-year demand will increase by 100 tonnes to 4000 tonnes.

In March 2010, the eighth annual Shenzhen International Jewellery Fair issued the 2010 Gold Jewelry Market Trend analysis report. The report also predicted that in the next five years, the annual sales of China's gold and jewellery industry will grow at a rate of 10%, and soon overtake India as the world's largest consumer of gold jewellery. In 2009, China's gold consumption exceeded 500 tons, after India. From 2010 onwards, China's gold consumers will show a steady growth trend.

It can be seen that China has become the world's largest consumer of gold is only a matter of time. And China's growing economy, which has boosted the nation's consumption power, has made this time not too late.

E-commerce is an important factor to detonate the gold and silver market

To say, because my field of research is more new media, E-commerce and network marketing, I am more concerned about e-commerce in the domestic gold and silver market in the detonation process played a role. In fact, before has also written a blog post "did not expect gold trading also alongside E-commerce" talked about this matter, but also by many websites and corporate magazine reproduced.

I have pointed out that in the sight of gold trading alongside E-commerce, but also let us think that the advent of the internet can really think that many lines to provide opportunities, in fact, the Internet is full of blue sea, see you have no vision to find them. and E-commerce market in the more popular product range is not only books, clothing, cosmetics and electronic products, gold and silver consumer goods will become a more popular product category.

Of course, I think that any market is hot, and consumer habits and recognition of the degree. Consumers have their own judgment, and they will calculate which way to save money.

NET purchase of gold and silver consumer goods can save a lot of human and hardware configuration costs, prices than physical stores cheaper, online shopping process more transparent than the traditional way to open, and the comparison of merchandise inquiries and performance is more convenient, so through the gold net purchase platform to buy gold and silver collection gifts have been more consumer recognition.

I took a closer look at the relevant website of the gold and silver consumer goods, found the current related gold and silver consumer goods in various types of hot. Take 99 gold panning as an example, as the gold network to buy professional platform and the leading brand of domestic gold net purchase, the site sales show that the collection of gold and silver ornaments and other gifts are large sales, and other products of the site compared to the gold and silver ornaments, gifts advisory and interested users accounted for the majority. A similar situation has been found in many other sites for gold and silver products.

Four, the gold and silver net purchase must still have the big improvement space

Although the above mentioned the electronic commerce provides the gold and silver collection gift net buys the way is the domestic gold and silver market to detonate one of important reasons, but at present the domestic gold and silver consumer goods website still has many problems.

The first is the website qualification problem. This is particularly important because gold and silver consumer goods is not a general E-commerce site low-priced Goods, consumers are very valued qualifications. I have mentioned that some companies have spent a lot of effort to acquire these qualifications, but this is worth it, because this is the credibility of E-commerce business assurance. For example, the 99 gold is owned by the Central Bank of China Ding Direct shop, Chinese gold coins franchise stores, China's Gold Direct shop qualification, and the Chinese Gold Association governing unit of the qualification and China UnionPay's strategic partnership. Recently I also saw on its website added the Chinese Etiquette Supplies Industry Association Vice Chairman Unit and the UnionPay Mall precious Metals product cooperation merchant and so on name. Don't say, these are very useful, who call our Chinese gold and silver consumers to recognize this?

The second is the website details of the information display of gold and silver consumer goods. Since gold and silver consumer goods are different from the general merchandise, their commodity information needs to be as clear and clear as possible, especially as many people believe that such goods must be felt on hand to feel relieved. At this point, the site may need to devote more effort to doing a good job of information display. With the technical progress, you can consider the use of three-dimensional display of goods, and even some sites have used similar to the clothing computer simulation test wearing the way to carry out the simulation of gold and silver ornaments, which allows consumers on the internet can be more real experience and understanding of goods. Of course, some features may require users to upload their own photos or face size.

The third is the payment and distribution service of the website. To be honest, even if the gold and silver consumer goods market is detonated, but how to pay for the consumption process and delivery problems, or will cause many consumers worry, after all, online shopping itself has not been popularized to a very popular degree. I was in the 99 gold mine to see one of their distribution rules: All in 99 gold to buy products, all use the whole insured distribution, by the Chinese People's Property Insurance Co., Ltd. underwriting. This one is reassuring. In addition, the online also recently showed that, since November 11, 2010 0 o'clock, shopping full 199 yuan (including 199) of the order to enjoy the exemption of postal benefits (limited to mainland China); If the consumption amount is less than 199, regardless of the weight of the distribution of goods, location, the cost of insured, A uniform charge of 15 yuan per order (for mainland China). It seems that they also learn when, excellence and other sites in the distribution of concessions.

In a word, the demand of domestic gold and silver consumption is increasing, and electronic commerce has played an important role in promoting the rise and detonation of this market. However, there is a strong, but also learn to borrow, related to the sale of gold and silver products to seize this great opportunity, must be in the credibility and service efforts-the opportunity is always for those who are prepared and excellent service enterprises.