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In the area of E-commerce, the United States is still the leader: 170 million Americans now choose to shop online. However, China is not to be outdone, The Economist said, with 145 million consumer groups in China E-commerce, is expected to become the world's most valuable e-commerce market in the next four years.

In the next four years, Chinese shoppers will increase by 30 million a year for the first time, and each person will spend 1000 dollars a year on the internet, according to a new report published in Boston. By 2015, the ratio of retail sales to E-commerce in China would rise to 7.4% from the current 3.3%, compared with 10 years for the US to complete the upgrade.

According to Boston, Chinese consumers choose to shop online mainly because physical retailers are too expensive and inefficient to shop. The report shows that One-fourth of Chinese customers search for products online because they cannot find the products in the physical stores.

The Economist believes that solving the problem of payment and delivery is the foundation of the rapid development of e-commerce in China. "Lack of trust has been the biggest impediment to the development of E-commerce." Consumers worry that online companies are liars, credit cards will be used indiscriminately, and that the products they buy will be ' switched ' in the distribution process. However, Alibaba created Alipay to overcome this problem. Boston Consulting said Alipay is a very good online management mechanism with ebay's system different Alipay after the customer confirmed satisfaction, the money transferred to the merchant. "China's express delivery is also very cheap, and the cost of assembling the package by Chinese companies is only one-sixth of the cost to US companies." ”

Boston Consulting found that Chinese consumers who like online shopping are also social media users. It is because they do not trust salespeople and advertisements to read the comments of customers. Such comments are also popular on ebay and Amazon, but Chinese consumers are far more reliant on such comments than American consumers. The report shows that Chinese shoppers who read and publish product reviews online are over 40%, twice times the size of the US.