Electric Business boss 315 initiative to reshape the industry image

"Billion Power network News" March 15, according to billion power network, since the rapid development of the electric business has become the focus of 315 anti-counterfeiting, and this year in the face of more than 315 electric business Big Boss no longer silent, but choose to take the initiative to organize a variety of 315 related promotional activities to give consumers confidence.

Suning easy to buy, Jingdong Mall, Gome online and other electric merchants are the same choice in 315 held a variety of Thanksgiving, promotional activities, large-scale publicity. As if to turn 315 into another electric business promotion festival.

Relevant sources said, this is mainly because the company has a strong proprietary business, the quality of goods can be better controlled, Suning Gome has a strong supply chain resources, so the opportunity to borrow 315 activities to elevate themselves. And with the development of the electric business industry, the electric business enterprise is more standardized, and the problem of commodity quality is solved continuously.

In contrast, the days of the Cat Mall and Taobao these two super large platform is a little low-key, the industry analysis, this is because the platform-type dealers brought together a large number of merchants, for the sale of merchant products and business services to monitor the cost and difficulty are far greater than the business mall, so cautious attitude. But on the eve of 315, Alibaba and Taobao issued a series of policies, whether the introduction of Third-party accreditation agencies or exit food safety departments are hoping to continuously strengthen the quality of goods monitoring, hoping to gain the trust of consumers.

And before 315 has been questioned by the Society of cosmetics manufacturers of beauty products and Le bee nets, have taken a very proactive attitude to attack, holding a variety of related activities, to shape their authentic licensed, quality assured image. It is understood that because cosmetics standardization is not as good as 3C industry, so the cosmetics electric business industry in line with such as channeling goods, fakes, price fraud, integrity and other serious violations of consumer behavior, but only pay attention to pre-sales not pay attention to after-sale, the commitment of unconditional return not implemented and other services related issues outstanding.

The vertical cosmetics electric quotient gathers the beautiful product and the Lok Bee net together hopes to be able to completely reverse the consumer impression in 315 period, the reconstruction consumer to the cosmetics electricity Merchant's trust. In 3,151 weeks ago, Poly-Mei excellent products on the United States and more than 40 well-known cosmetics manufacturers set up a "genuine alliance", and signed the Chinese cosmetics electric Dealers Genuine Alliance self-discipline proposal, the appeal of cosmetics vertical electric business industry integrity.