donews May 29 news (reporter Shang) from VC hot money to the rapid influx, to many home appliances business enterprises due to goods, funds and other issues forced to stop "electrical business qualification", domestic electric business enterprises in recent years have experienced "roller coaster" the general thrill of pleasure.
but the gradual cooling of the capital is still not able to block the industry's high-speed run, in 2012, Beijing Electronic Commerce conference is still a full room, came to the participants even on their own in the hall behind more than 10 rows of seats, for the only listen to a listen to from Wal-Mart, where the goods such as Executives of electric companies have a brilliant opinion on the development of the industry. And from their speeches, can sum up two big "must principle", one is the electric business must go on, the other is the price war must still fight down.
has been hampered by the development of the electrical business of gome (micro-BO), still insist that e-commerce industry promising. Gome (Weibo), the Bowser network CEO of its electric business platform, Dingdonghua that gome independent consumer industry losses are common, from the United States such as the line of the retail companies, to do the electrical business need to think clearly two issues, the first is gome to the business of the target is what, the second is to find the industry's profit model.
"for retail business, E-commerce is a revolutionary innovation, the value of innovation is reflected in the improvement of efficiency." The earliest production of a commodity through brand companies, multi-level agent channel to the hands of consumers, and then the emergence of the United States of Su Ning to cut off the link of the agent, so that products can be directly to our store through the brand, to reach the user's hands, and the electric business let this industry chain shortened again, this will greatly improve efficiency, The corresponding value will also be generated in the above links, which is the fundamental reason for the electrical business to become the general trend, Dingdonghua said.
after reflection and summary, Dingdonghua clearly believe that the traditional retail enterprises to enter the biggest advantage of the power supply chain integration capacity, in the product organization of Gome such companies have accumulated rich experience, but in the user's value creation, but also need to better use the Internet demand in turn to organize production, " This is where we need to learn.
Millet Technology Chairman and CEO Lei (Weibo) also agree with this view, "I envisioned early in the future all companies will use the Internet to do business, so E-commerce is the inevitable direction, whether it is online selling books, selling clothes or selling mobile phones, will follow the same pattern, different how to let users trust you, Willing to buy the next purchase when you haven't seen or touched your product.
Every customer prudential product CEO aged (micro-Bo) said, the electric business platform in the efficiency, while the advantages of Internet brands are gradually emerging, "before many people questioned our commodity system chaos, inventory backlog is serious, but when the capital more calm when our superiority is more prominent." In this process, every customer will experience the adjustment of management mode, but this is only a fragment of branding.
but the fierce competition in E-commerce continues, aging said that the electricity business platform in the final analysis to use price war, "China's e-commerce do not say next, today must start playing, may future price war will be more brutal."
lei that domestic e-commerce is still in the early stages of development, the need to use high costs in exchange for user acceptance, "Just think of the whole society to accept a new way of consumption, it will cost astronomical costs, this cost is now divided by different electric companies in the share, we together in the education market and consumers, It is a long process for users to become accustomed to trading online.
Electric business bosses agree that no need to be pessimistic attitude towards the electric business. Lei said, "In my memory the British state is close to 50 of the listed garment manufacturers, and in the Chinese market, in addition to Van, Massamasso clothing electric dealer is not much, perhaps like Taobao platform electric business opportunities have been very small, but in the field of segmentation have opportunities.
aged also to millet example, a year ago can not imagine in the industrial environment has been more mature mobile phone hardware field, millet can rely on the Internet innovation occupy a place, as long as the general direction, find the right cut, the rest of the thing is always doing. (end)
