Electric business dilemma: Amphibious talent is a general scarcity of professionals difficult to burden

Recently, from the third party's domestic first E-commerce talent report shows: China's current electricity business talent is scarce, nearly 60% of electric business enterprises have urgent demand for talent. And there are news that the next five years, China's large number of small and medium-sized enterprises have the intention to turn to the electricity quotient, talent gap will reach 3 million to 5 million.

Although this number at first glance exaggerated, but according to the "It Times" reporter on a number of different types of electrical network interviews, found that they are indeed facing the lack of talent phenomenon. In the case of vicious poaching, some electric dealers began to call for more rational recruitment of talent, and many new electric operators are still impetuous.

Universal scarcity: Amphibious talent can be met without seeking

Due to the rise of the electrical business only a few years, talent accumulation is not profound, in addition to the scarcity of technical personnel, at the same time with the traditional sales and electrical background of the "amphibious talent" is often can not be asked.

"Mother Donkey," chief marketing officer Wangxiaosong, said, "Mother Donkey" the first advantage is that there are many attractions, hotels good relationship with the tourism product manager, but compared to traditional travel agencies, online travel site user booking steps, operating experience and other requirements of a completely different process structure, technical personnel become scarce objects.

As business develops, also found that employees must have the ability to conduct network marketing for partners: "For some more remote or new attractions, we and the traditional travel agent is completely different, will do for each other's network promotion plan, fine to each node of the promotion, discount, draw and so on." Many of the old employees we have grown up to adapt to the needs of the post, but the only people who understand the traditional travel agency business or some fresh graduates, it seems not suitable. ”

Famous Time special selling website "gathers still net" vice President Yi Zongyuan told "it Times" reporter, "Special selling" limited to the "talent" best familiar with the retail characteristics of various brands, while the snapping point and discount prices have a precise positioning. "Pure electrical business talent I am afraid not, we will even from the shopping malls, supermarkets and other sales experts to look for." ”

He said a retail expert recruited from a traditional industry had set three different prices for the same brand men's shirts, in the end, the middle price was sold as a "bust": "We compare the three to the same price and take the final effect of his pricing model, the latter's sales are 30% higher, It can be said that the talent for men's consumer psychology retail experience plays a key role. "However, this" amphibious talent "is met and can not be asked:" Often appear some people come for a while and found not to adapt to the electrical business environment. ”

Impetuous still exist: E-commerce graduates are overwhelmed

Yi Zongyuan said, last year group buying website malicious digging people phenomenon exacerbated the electrical business talent environment bad. But this year, group purchase website business has shrunk, difficult to get funds favor, and Wanda, Red Star, such as the United States and other funds abundant, test the traditional company of hydropower companies but began to rob people at high prices.

Guangzhou Camp Easy Network Technology Co., Ltd. project manager Chenyang told reporters, many traditional enterprises choose to open an official flagship store in the cat, but often "some departments from the interior of a group of people casually to make a team, marketing department to do the map, sales department of the sales, To find a self-proclaimed have the experience of the electricity business or to help enterprises run the cat's ' talent ' to lead, thought can be successful. But the electric dealer is not one or two "heroes" can be done, Chenyang said that even saw such an example, a "talent" was praised as the director, holding a high salary, but one weeks leave three times, sales are always a few times lower than the investment, still poor products, poor supply and other reasons to stall the enterprise.

Chenyang Introduction, and the real talent is far apart also includes some "e-commerce class" Fresh graduates: "The real learning stage on the training of the actual experience of the power of the school is very few, the teacher itself only understand the policy, students are mostly only learned theory, but openings will be four thousand or five thousand of wages, more impetuous ”

"Jiuxian Net" Chairman Shang confirmed this statement, he said he interviewed the "E-commerce class" students, and some were asked "every guest, Jing Dong" when they ask "what they are", make people ironic. Shang said: "This kind of graduates, just graduated the first year of basic can not use." ”

Return to reason: For talent, CEO Cottage

At the same time, many of the website has realized that despite the scarcity of talent, but the recruitment method to return to rationality.

The search shopping website "Help 5" CEO Yin Ruje has the background of Silicon Valley, so more attention to circumvent the domestic electricity business recruit talent blindness: "Today's high-paying Recruit, tomorrow casually, in foreign countries do not have such a phenomenon." "He's more of a" social-recruiting "approach to the American LinkedIn site:" Social networking, a peer evaluation of a talented person, career dynamics, etc. are authentic. " ”

Ms. Wang, the vice president of the site, was "cottage" by the CEO himself. Ms. Wang has a background in the service of several overseas background companies as well as the electric business, and for Yin Ruje, who wants high-end management talent to develop a professional standard of Silicon Valley, such talent is scarce in China. At the first meeting, the other party did not have much interest, or even a little late, he still personally will be the site's culture, vision, including some of the potential for confidential strategies to clean up, and many times with such sincerity to discuss with each other, moved the rare high-end management talent.

Yi Zongyuan that: "Different types of Web sites to deal with the scarcity of talent have different strategies, blindly hope to build brands, rather than practical money to start a large number of operators to recruit 4 a advertising companies, but the results-oriented electric operators recruit to the long-term development of talent, Ningquewulan." The