Electric Business Ice Fire song: Singles Day heat promote the whole industry hibernation

21st Century Web News

November 7, the seventh annual Iris summit meeting, CAT President Zhang Yong smiling face, walk slowly onstage. From a single power-saving business only four days, Zhang Yong but as scheduled, he said, "For me, this is the last week of the gala, Singles Day Cat is ready." ”

Four years ago, Taobao launched a "double 11" to promote activities, so that the lonely holiday, the evolution of the single forgotten "light", the whole people crazy shopping carnival, but also become the battlefield of domestic electric business.

But "Double 11" is not a day of tumultuous, but to a dealer trading system, logistics Express, online payment, after-sales service and other aspects of the comprehensive test, many businesses this year after the Spring Festival to launch a stock plan. Taobao is a single big situation, has long been transformed into suning easy to buy, Jingdong, Gome and other schools of view of the scene.

In the context of the loss of electricity dealers and the acceleration of integration trend, what is the taste of this promotional feast?

Countdown to Preheat stage, all the electronic business pages are filled with Singles Day blood spell, let crazy chop, the history of the lowest price, 0 yuan to promote and so on.

This year, the double 11 Ali group played a "combination boxing", Taobao, Cat, the three business groups together to attack, resources, payment stability, technical support and other aspects have been promoted to the Alibaba Group level.

According to Zhang Yong, this year's shortlisted cat "1111" business expansion 5 times times, from last year's 2000 to increase to more than 10,000. Initially estimated, more than million people will be served in the "Double 11" promotion, including businesses, express industry, payment industry, third party services and electric business platform and other industries.

At the ARIA Summit, Zhang Yong revealed the latest figures for the cat's warm-up phase. "So far, the warm-up phase is very good. First, the current day Cat website traffic has broken through 900G, this data exceeds last year double 11 peak day. Website pressure is growing, this year to protect the safety and stability of the site is our first priority.

The second, through this time of interaction, puts 11 promotional items into the shopping cart and favorites every day, close to 20 million, which is an astonishing number, almost 10 times times last year. Many users can't wait until November 11 to start picking things up, and we're starting to expose our core products. ”

It is reported that last year Taobao department (CAT, Taobao and a Amoy) "Double 11" set a sales revenue of 5.2 billion yuan. And asked this year's sales target, Zhang Yong tight-lipped, only talk about the unprecedented number, at the same time a smile.

And the cat "combination Boxing" of different play, suning easy to purchase the army to use the military approach.

November 7, Suning easy to buy executive Vice President Li Bin announced that, where the customer Prudential products, Lok Bee nets, excellent purchase of the net double 11 all settled suning easy to buy, the recent acquisition of the Red Child Mother and infant network also joined the War regiment. Three platforms of the first batch of online products up to 200,000, this number is still increasing, suning Tesco will be completed in advance this year 1.5 million SKU (inventory unit) target.

According to Suning appliances (002024, shares) in the third quarter of 2012 earnings, the first three quarters of the total revenue of 9.556 billion yuan, below the annual sales of 20 billion yuan forecast, due to the investment in the purchase of easy promotions, price reduction and other activities, to some extent, the company's net profit growth, Led to the third quarter of Suning appliance net profit of 598 million yuan, fell 36.92%.

So the double 11 and 128 promotion became the last sustenance of Suning's sprint 20 billion this year. Suning easy to purchase the opportunity to make full use of the entire November to build a promotional month, November 9-11th through the offline stores and suning easy to purchase linkage operation "0 yuan purchase" activities, the plan to achieve 5 billion yuan sales revenue. In the logistics distribution, Suning group to use the line store 100,000 employees, using the work gap to assist Suning easy to purchase with the city distribution.

Gome Mall Plan in the "double 11" promotional period to continue to maintain the low price advantage of 5% to 15%, promotional efforts to reach the highest point of the year, the overall benefit will be more than 1 billion yuan, the overall pull low market price of around 40%. Since November 6, Gome Online mall has started a three-day "stay Up Late".

General manager Handepeng revealed that in order to prepare for "double 11", Gome Mall prepared more than tens of billions of sources, and Samsung, Panasonic, Haier, Siemens, HTC and other more than 100 well-known global front-line manufacturers signed a cooperation agreement, procurement of more than 100,000 underwriting custom and special models.

In addition, Jingdong Mall, Shop No. 1th, Dangdang, etc. also preheat ahead, for the "double 11" momentum. such as a shop from November 5 onwards five consecutive days to distribute the value of tens of thousands of brand coupons, on November 10, 11th, consumers can be added to the relevant activities.

Anxious supply Chain: Test payment Gateway

"Double 11" is the whole e-commerce comprehensive ability, including trading systems, logistics Express, online payment, after-sales service and so on have withstood the test.

Before the launch of the 815 Electric power business world Jingdong Mall suffered a platform paralysis embarrassment. Recently, Jingdong Mall launched the "full complement to reduce" activities, but the system due to the large number of clicks, Jingdong Mall chairman and CEO Liu immediately declared to increase the server three times times, and then engage in a continuous more than three hours of promotional activities, and commitment to order delivery, but still difficult to disguise system management loopholes.