Electric business Twelve-Five plan to save three bright spots to promote the popularization of small and medium enterprises

Yesterday, the Ministry of Industry officially issued the "E-commerce" Twelve-Five "Development Plan" (hereinafter referred to as "planning"). According to "Planning", by 2015, China's E-commerce turnover target will double, break 18 trillion yuan.

Among them, e-commerce transactions between enterprises over the scale of more than 15 trillion yuan. Enterprise online procurement and online sales accounted for the total amount of procurement and sales of the proportion of more than 50% and 20% respectively; The network supply chain synergy ability of large enterprises is basically established, and the global business synergy ability of some industry leading enterprises is formed preliminarily; the small and medium-sized enterprises with frequent application of electronic commerce reach more than 60% Network retail turnover exceeded 3 trillion yuan, accounting for the total retail sales of consumer goods in the proportion of more than 9%; mobile E-commerce transactions and the number of users reached the global leading level.

Data show that the "Eleven-Five" period, China's E-commerce transaction total growth of nearly 2.5 times times, 2010 reached about 4.5 trillion yuan. E-commerce is entering a new phase of intensive innovation and rapid expansion.

CIC Consultant IT industry researcher Wang Ningyuan to the first financial daily (Weibo) analysis, the three highlights of the plan should be paid attention to, one is to promote the popularization of E-commerce, the second is to further accelerate the development of e-commerce in agriculture, transportation, railways, medical, financial and other important areas, the policy positive effect is obvious The third is to promote the further standardization and development of network retailing.

He expected that the "planning" will be to a certain extent, the computer industry, logistics, advertising industry and other related industries, especially the construction of logistics chain or will become a focus on investment by the electric business sector and links.

Qiping, Secretary General of the Information Research Center of the Chinese Academy of Social Sciences, told reporters, from the "planning" can be seen in China's E-commerce online network next two steps and make a step trend is more and more obvious. He predicts that China's e-commerce is expected to overtake the US in 2015-2016 years.

Full：

E-commerce "Twelve-Five" development plan

Directory

Objective

I. Status quo and the situation under development

(i) Status of development

(ii) Situation faced

Ii. guiding ideology, basic principles and development goals

(a) Guiding ideology

(ii) Basic principles

(iii) Development objectives

Iii. Key Tasks

(i) Improving the level of e-business in large enterprises

(ii) Promoting the popularization of E-commerce by SMEs

(iii) Promotion of E-commerce development in key industries

(d) Promoting the development of network retailing in a large scale

(v) Improving the level of electronic commerce in government procurement

(vi) Promoting collaborative development of cross-border electronic commerce

(vii) Sustainable development of mobile e-business

(eight) promote the coordinated development of electronic commerce supporting system

(ix) Enhancing the security and technical support capabilities of electronic commerce

Iv. Policy measures

(i) Enhanced organizational security

(ii) Establish and improve the environment of electronic Business integrity development

(iii) Improving the level of public services and market regulation in electronic commerce

(iv) Increasing the crackdown on illegal activities in electronic commerce

(v) Perfecting the protection mechanism of rights and interests

(vi) Strengthening the construction of electronic commerce laws and regulations and standard norms

(vii) Perfecting diversified electronic commerce investment and financing mechanism

(eight) strengthening statistical monitoring of electronic commerce

(ix) Speeding up the training of e-commerce talents

(10) Strengthening international cooperation

Objective

Speeding up the development of electronic commerce is an effective means for enterprises to reduce cost, improve efficiency, expand market and innovate business model, which is an important way to improve the organization degree of industry and resources, to change the mode of economic development, to enhance the quality of economic operation and enhance international competitiveness, to optimize industrial structure, It is very important to support the development of strategic emerging industries and to form new economic growth points, which is of great significance for satisfying and enhancing consumption demand, improving people's livelihood and promoting employment, and has more far-reaching influence on sustainable development of economy and society.

The plan is the implementation of the 2006-2020 national information Development Strategy, the national economic and social Development of the 12th five-year plan and the State Council on speeding up the development of E-commerce, a number of important measures, is the "Twelve-Five" period to further promote the development of E-commerce guidance document.

I. Status quo and the situation under development

"Eleven-Five" period, China's E-commerce maintained a sustained and rapid development of a good situation, the total transaction growth of nearly 2.5 times times, 2010 reached about 4.5 trillion yuan. The development of electronic commerce is becoming more and more endogenous and innovative, and it is entering a new stage of intensive innovation and rapid expansion.

(i) Status of development

E-commerce continues to spread and deepen. E-commerce in China's industry, agriculture, business circulation, transportation, finance, tourism and urban and rural areas of the application of various fields continue to be expanded, the application level is constantly improving, is forming and the real economy in depth integration of the development trend. With the increasingly frequent cross-border e-commerce activities, mobile E-commerce has become a bright spot. Large enterprises online procurement and sales of the proportion of the increasing year after generation, some enterprises e-commerce is to research and development design, production and management and other business integration in the direction of cooperation. E-commerce in small and medium-sized enterprises in the application of rapid increase in the 2010 SME online transactions and network marketing utilization reached 42.1%. The rapid growth of network retail turnover, "Eleven-Five" period of annual growth rate of 100.8%, accounting for social consumption of total consumer goods in the proportion of annual increase, become a driving demand, optimize the consumption structure is an important way. 2010 China's network retail users up to 161 million, turnover reached 513.1 billion yuan, accounting for the total retail sales of consumer goods reached 3.3%.