Electric dealer price war first day hiss a netizen thinks the department merchant occasion Hype

Yesterday morning 9 o'clock, known as "The history of the most brutal" electric dealer "price war" started. According to the third party "postwar information" provided by the Amoy, only over 5,000 http://www.aliyun.com/zixun/aggregation/31945.html "> Commodity prices have fallen in the 117,000 pieces of the big household appliances of 6 big electric dealers yesterday." accounted for about 4.2%. The survey shows that most netizens do not recognize the price war.

The warring parties are "serious"

From the various "warring parties" to disclose information, yesterday morning, the families have been actively preparing for war.

"Today is easy to buy three years to work the earliest day, now only seven, we have to Hillock, is opening a morning meeting, heard that a lot of employees because of the excitement of a sleepless night, everyone hard." Li Bin, Vice president of Suning, wrote on Weibo. In order to fight Jingdong, Su Ning will 8 18 three anniversary early to yesterday.

Jingdong Mall CEO Liu yesterday morning held a small media discussion, said "from 14th afternoon has been in the meeting, issued a notice to stop management staff holiday, must return to the position of preparation." According to the report, the night of 14th, also with the major shareholders said hello.

Gome in the Liu 14th "0 interest rate" micro-blog release, and did not respond to the first time, but also in the evening 10 o'clock officially announced that "online shopping mall in line with 5% lower than Jingdong." Yesterday, in the online performance is very active, multiple forwarding a Amoy real-time parity results.

Price war is referred to as "hype"

However, the price war of various gimmicks, including direct reduction, straight and so on, have let many consumers nerves numb. The electricity merchant's steal rises, the shortage and so on question also let some consumer complain.

"First price and then decline, the real cheap forever out of stock!" Absolutely HYPE! "Netizen" small tiger Tomič yesterday said. His view is not a case, yesterday's Weibo micro-topic survey revealed that as of 19 o'clock, 27148 people think "they are in joint speculation", accounting for more than 90%. Only 2831 people think "they really want to fight".

Data from third parties suggest that this view is justified.

A Amoy release of data shows that on the eve of the price war, August 15 0 o'clock, Jingdong increased the prices of some large household appliances, and then the price reduction activities.

To Panasonic a 55-inch LED LCD TV as an example. The product on August 13, 14th, the price of 12999 yuan, to 15th 0 o'clock, the price changed to 20999 yuan, and then announced in the day to reduce the price of 9500 yuan, to 11499 yuan. In the 14th price calculation, the actual reduction of 1500 yuan.

Or because it's the lead, the bigger question is about Jingdong mall. As of yesterday noon, Beijing East announced that its big appliance sales exceeded 200 million. In the afternoon, Xun Network CEO Bu Guangzi in 1.5 hours bursts 3 micro-blog, will Liu this micro-blog triggered the "saliva war" with "price war", as a marketing scam. Bu Guangzi in Weibo, said, "Jingdong and Suning easy to buy the same products very few, consumers simply can not compare." ”

Investigation

Beijing East Suning can compare goods not much

In the out of stock, steal the rise, the electric business war there is also a detail: comparable goods are not much.

If you want to buy Jingdong mall on the Haier air-conditioning KFR-35GW 01gcc13, want to see if suning easy to buy is cheaper. As a result, Suning did not find the relevant products.

If you want to buy the Panasonic washing machine xqb60-q660u on suning, want to see if Jingdong Mall is cheaper. As a result, Jingdong Mall did not find the relevant products.

The price war between Jingdong Mall and Suning was officially opened yesterday. However, it depends on whether it is the same brand, the same product, whether the product specific parameters are the same. If the product is not the same, the price of the high and low has no practical significance.

The reporter found that Jingdong Mall and Suning easy to buy brands and products are not completely repeated, can also be described as not a lot of duplication.

For example, Haier air-conditioning, Beijing east on a total of 20, Suning has 41, of which the same only 2. In these 2, Suning and Jingdong each have a cheaper than each other.

Also such as Skyworth TV, Jingdong has 9, Suning 24, of which the same 5, the 5 of the two prices are in full agreement.

The reporter compares the air conditioner, the refrigerator, the television, the washing machine four items, each selected two popular brands, the comparison result is similar with the above situation.