Electric Dealer "price war" retreat inventory record online has quietly raised prices

"For the whole 5 days, I didn't sleep at all. 24-hour preparation, comprehensive supervised, afraid of the slow step becomes cannon fodder. "At the end of the line, Gome is feeling a bit excited," I can say now, "We have produced huge sales these days, Huang's boss (Wong Kwong Yu) will be proud." "Is the price war still beating?" Gome revealed that the group yesterday morning in the national "broken Net action" Summary of the Conference, to continue to and jingdong price war "hit the bottom".

But in fact, Jing Dong, suning, Gome this round "Three Kingdoms Kill" temporarily Jankin. South reporters through the comparison site found that most of the goods after 8.15, 16th of the low price sales, has been revised to raise prices, and line under the same price is also a certain moisture.

80% Customer participation in parity

In Sunday, the Guangzhou gome Victoria store Doorway, placed a large computer monitor. About is to prove that Gome is not afraid of parity, consumers can through the Internet, real-time comparison of Gome, Suning, Beijing East three prices. Many customers operate computers in Gome stores for parity.

Gome to provide information, the "broken Net action", the United States in Guangzhou, nearly 2000 models of the total number of participation in the price reduction, the average discount rate of more than 20%.

"Because of Jingdong mall out of stock rate, Gome line stores on the East Jingdong goods also price follow up." This activity is very important for sales promotion. The flow of store people is also 3 times times higher than weekdays, and 80% of customers are involved in the online parity process. ”

Sources revealed that Gome Online mall will be renamed Gome Mall. Gome has set a strategy for its store prices to continue below Jingdong Mall. "He is Liu Big mouth, I am high cannon, I want to let everybody see who is the price war king." "Gome South China Region general manager high cluster under the gauntlet: This Thursday, Gome South China 500 stores, according to the agreement to see 1000 price intelligence officers."

Like Gome, Suning is also busy with two-line combat. "Now many consumers come to stores, they have to take a mobile phone to compare prices, sometimes with coupons, stores are cheaper." ”

Guangzhou Suning insiders revealed that the weekend suning sales Blowout, of which Guangzhou region sales achieved more than 300% year-on-year growth, the largest increase since this year. Suning said, because it is a listed company, the specific sales need to be verified by the SFC before the final disclosure, currently can only announce the percentage increase in sales. Suning easy to buy (micro-BO) executive vice President Li Bin said, easy to buy August 15 daily traffic growth of more than 800%, 17th sales climbed again, year-on-year growth of up to 12 times times.

BEIJING-East, August 15, the day of the Beijing-East Tianda household appliances sales exceeded 350 million, as of now Beijing East has not issued a new round of sales data. Jingdong Mall Senior vice President Shengchang in the interview with the south, said that the 8.15 price war is a round of prices, and Jing Dong peacetime compared to the average price of this round is about 10%, Beijing East Basic Zero gross margin, replenishment has been in normal progress.

Online price increases quietly

For Suning, Gome has further extended the price war to the offline entity shop, Shengchang said, according to the Jing-dong Price survey showed that Suning, Gome has not as its claim to achieve online, line price.

Up to now, the electric business has been carried out to the 6th day, out of stock, price, the ratio of chaos, electric quotient rookie and the old Channel competition staged "War of words", consumers in the end is to be teased, or really benefit?

South reporters according to the hot list of hao123 shopping, random sampling of televisions, washing machines, air-conditioning models for comparison, and then through the box price trend map of the contrast network, found that most of the list of goods after August 15, 16th, after the low price sales, has been revised prices.