Electric quotient on Jian Shenzhen single customer price and mobile electricity business concern

Securities Times reporter Ren Tanyu

March from 28 to 29th, 2013 China (Shenzhen) e-Commerce Development Forum was held in Shenzhen, the experts and scholars and the head of the electric business enterprise to promote the efficiency of electric business marketing, improve user experience and meticulous operation of dialogue, customer unit price and mobile Electric business topic became the focus of attention.

The customer unit price in the field of electrical business refers to the average amount of goods purchased by each customer. Since the price advantage of online shopping has always been an important weapon for the electric business to become bigger, it seems that the contradiction between the "maintenance of higher customer unit prices" has sparked a lively discussion on the forum site. However, two major sales of overseas luxury, fashion brand discount products of the electric companies to show the network and only the goods will be considered, should ensure a higher level of customer unit price.

Tang Tanji, senior vice president, said: "We always adhere to a point, the grade can not pull too low." The higher customer unit price is our model, if reduced to particularly low can not be profitable. For example, if we use the downwind courier, they send us a single average charge is 2 yuan, if the customer unit price is about 100, gross margin can not be much higher. ”

Walking Show Network CEO Guiven also agree with the above view, he said: "In the short term, the market may not have so many users accept a price so high customer price, but in the long run, China's consumption is in the upgrade, it takes a long time to allow customers to accept high customer price." ”

Another focus is on the rapid rise of mobile-power operators. Tencent Electric business holding company Strategy vice President Xu Liang said: "Mobile phone this future appearance of the terminal changed the existing electricity quotient competition, many users in the PC to buy products, are directly to Jingdong, Taobao." But on the mobile terminal, the war on the platform is just beginning. This may be the future of Tencent Electric power of a point. ”

The data also do support the idea that the growth of mobile electric operators is a huge opportunity. Internet users in 2012 had an increase of around 10% during the year, according to the group, while mobile internet users had a 44.2% increase in effective online browsing time over the 5 months since August 2012. Among them, the online shopping behavior of mobile internet users increased by 96% in 5 months.

"As you can see, mobile Internet is now the focus of platform competition," said Yang Weiqing, chief executive of Iris Consulting. Mobile Internet in August 2012 accounted for only 1.7% of all mobile applications, and in December 2012 it reached 12.7% and grew very quickly. ”

It is understood that the E-commerce Development Forum by the Shenzhen Municipal government sponsored, Shenzhen E-commerce Service Center specific implementation. According to incomplete statistics, 2012 Shenzhen Electric Business enterprise million home. Most of them are E-commerce application enterprises. Shenzhen E-commerce is expected to maintain a stable growth rate of more than 25%, 2013 is expected to break through 700 billion yuan.