Electric Shang Festival Promotion now tired state "double 12" still sell can move?

"Double 11" after the hot

The legendary "double 12" steps forward. However, http://www.aliyun.com/zixun/aggregation/32808.html "> Yangcheng Evening News reporter found that the previous early to stir the electricity dealers are different. Some low-key layout, some are completely silent, in the momentum can not be compared with the "double 11".

In addition to the easy news and Dangdang still high-profile layout, unwilling to let go of this year's last promotional opportunity, the other electric business reaction seems a little lukewarm. Different from the "Double 11" day 50 percent of the "massive haemorrhage", Taobao "double 12" quite low-key said "4.56 million items have been discounted", but did not indicate the intensity of concessions. Reporter Login Activity page, found that most of the merchandise is only dozens of yuan discount than usual, many commodities even have no preferential prices, promotional efforts are clearly inferior to "double 11". and Jingdong Mall's "Double 12" page shows a second kill, not a wide range of promotional activities. Amazon on the "double 12" is not a little response, the whole network does not see a special targeted promotional activities.

In this regard, Suning Tesco executive vice President Li Bin, said: "November ultra-low price baptism often bring industry consumption of the empty window period, simple price appeal is difficult to stimulate the consumer's desire to buy." After too long, the price stimulus has been unable to visually impact consumers. "Another analysis of the industry, this year's price war frequency far more than in previous years, the industry generally face" loss of blood "too much problem, the last one months is the financial statements out of the key month, the electricity quotient or for the report and some convergence.