Electricity dealer price war by ground store goods to become the hardest hit

A few days ago, there are micro-blog users burst out of the http://www.aliyun.com/zixun/aggregation/36054.html "> offline entity shop from the online purchase of goods List, including commodity names, procurement platform, procurement quantity and other information, said that there are ground stores in the electricity price war from the Internet to store goods from the ground shop sales, to earn the difference. Among them was reported to store the goods of the electric business Dangdang became the hardest hit. One of the 100ml brand perfume electric Dealer price of about 50 yuan, offline price is 188 yuan, the difference is many times.

According to the industry, due to the power of the platform traffic is very large, is generally from a level of dealers to take goods. And some small and medium-sized ground shop, due to limited sales only from tertiary dealers purchase, the price is even higher than the retail prices of electricity. And some large business super, although the purchase cost and electricity quotient, but because of rent, manpower and other additional costs are high, retail prices hard to depress.

And the electricity dealer low price also brings the higher turnover rate, for the channel merchant and the agent also more willing to supply to the electricity merchant, thus for some stock limited commodity, the ground shop even difficult obtains the supply from the channel business, had to turn from the electricity merchant to purchase, then earns the difference. A long-term engaged in the retail industry related personage discloses, although the electricity merchant is the retail platform, but many of them are from the line store's "hoard goods".

From the user's purchase list, Dangdang's beauty makeup, home and other daily necessities are offline stores store goods of the key objectives. And in the book, a long time ago has repeatedly burst the bookstore from the Dangdang Zero purchase news, even in some ultra-low discount promotions, there are also electric dealers from Dangdang bulk procurement books.

In addition, online and offline sales channels conflict also stems from offline experience, online purchase. Because of the price advantage of the electricity quotient, as well as the bar code check price, book cover scan and so on mobile application popularization, offline and online price difference further transparent.

Dangdang, for example, since last year, the introduction of barcode scanning and book cover scan function of the client, mobile phone under the single volume growth of more than 150%. A veteran of the traditional Ultra also admits: "At present, the impact of the electrical business is growing, especially in terms of price, double 11 just over, and then double 12." Gimmicks do attract a lot of consumers. ”

Over the weekend, a large business over the anniversary of the results of the release of the result of the 60-hour sales of 300 million yuan, which is only a few days before the Dangdang shop in the peak sales of the highest volume of the record of breaking billion. Traditional ultra are facing a tougher price challenge for electricity dealers. After the double 11, the electric dealers aimed at the double 12, the price war has not been a battle between the electricity dealers, the entire retail business is under the impact of price war. Wen/journalist Yangfan