Electricity dealers will not be involved in brokerage business in the short term

With Alibaba, Tencent and other electric companies through a variety of ways to enter the financial industry, the brokers have aroused great attention. A number of industry insiders believe that once these electric giants gorgeous turn to aim at the securities industry, brokerage business will be a huge impact. Will the short-term CLP be transformed into a net broker, intensifying competition? Some analysts believe that in the short term, the company will not be involved in the business, but in the long run the division is inevitable, some brokerages will develop into discount brokers, retail brokers.

Changjiang Securities (000783, share bar) analyst Liu said that through the analysis of the development of the e-trade of US net brokers, it can be seen that the necessary conditions of the network brokerage business include the mature information technology platform, the investor groups accustomed to network consumption, the admittance of the regulatory layer and the investment attraction of the securities market. At present, the domestic electrical business in the network technology, information processing and other aspects of the basic conditions to achieve, and the domestic e-commerce in recent years, the development of the network consumer groups increasingly large, so the first two conditions have been available. However, the regulatory layer is still in the process of soliciting views on off-site accounts, and the off-site distributors have not yet been proposed, so it will be some time before the regulators release their access licenses for Internet brokers. In addition, the current domestic stock market volume fluctuations, pure brokerage companies have lost money. Therefore, the electric dealer in the short term to carry out pure network brokerage business probability is small.

However, it is important to pay attention to the electronic business enterprises to enter the financial products consignment will be to the brokerage businesses brought great impact. December 27, 2012, the SFC issued the "Securities Investment fund sales organization through Third-party E-commerce platform to carry out Securities Investment fund sales guidelines (for trial) (draft), allowing the electricity dealers to carry out fund sales business." In addition, the regulatory authorities also expressed the incentive to use advanced technology tools to develop the Internet financial business model. Compared with financial institutions, the advantages of the dealers ' financial distribution business lie in the rich power users ' resources, the huge consumer data, the low sales cost and the convenient transaction payment method. Therefore, in addition to banks, insurance, Third-party E-commerce platform will become a brokerage in the financial field of strong competitors.

To sum up, Liu that the electrical business may by virtue of its technical advantages, in the financial and technology-related business areas to pre-empt the development of traditional financial services, and traditional financial institutions, will also strengthen the emphasis on technology, the formation of core competitiveness.

Although it will be some time before the electric trader gets involved in the field, analysts believe the divisions within the brokerage would intensify. CITIC Investment released the analysis of the report pointed out that China's securities companies are a significant feature of the business homogeneity of the serious, in the past because of the existence of some protective policy, some small and competitive securities can still be divided into one side. With the introduction of various policies to promote competition in the industry, the business line is complete, more competitive large brokerages will get more and more market share, and small brokerage life space will be greatly squeezed, have to seek a differentiated development path. A large number of discount brokers emerged in the United States, such as the introduction of a floating commission system in the US securities industry in 1975. Like the United States, the future of our securities companies will not only develop into a universal investment bank, there will be some development as discount brokers, retail brokers.