Electricity quotient, not only bring about the change of trade way

Last week, the Ministry of Commerce held a national conference on Electronic Commerce in Nanjing, focusing on the evolution and development path of E-commerce in China and exploring the "blue sea" of E-commerce.

12.5%, just a budding figure.

Yang, a professor at Shanghai University of Technology, uses a set of data to support the dynamism and potential of E-commerce: the global e-commerce turnover of $615.3 billion trillion in 2002, which jumped to $26.8 trillion last year, with online shopping trading close to $600 billion trillion. In our country, 2008 E-commerce turnover of 3.1 trillion yuan, last year reached 5.88 trillion yuan, equivalent to 12.5% of gross domestic product.

Data show that the current development of E-commerce in China's technology, popularity, turnover, etc. are running in the forefront of the world. Alibaba's own creation of the "double 11" shopping spree for example, 2010 turnover of 936 million yuan, last year to 3.36 billion yuan, this year has reached 19.1 billion yuan, equivalent to the Shanghai National Day 8 days of the total retail sales of 3 times times. Similarly, Jingdong Mall 2010 sales of 10.2 billion yuan, increased to 30.96 billion yuan in 2011, Suning easy to buy 2010 sales of 2 billion yuan, the 2011 to achieve 7 billion yuan.

Lingbo, a researcher at the Chinese Academy of Social Sciences, said electronic commerce is pulling an ecosystem. "The world has more computers than people who use toothbrushes, and C2B will eventually replace the consumer." Today we talk about the application of E-commerce is only the tip of the iceberg, followed by a large number of e-commerce services and supporting the application, including payment, telecommunications, logistics and other related factors matching. ”

What does e-commerce bring

"Traditional business enterprises emphasize supply chain, now e-commerce more emphasis on the integration of Service systems, service system integration into a new focus of competitiveness." "Billion state power president Zhengmin said.

Shanghai jiading Electronic Commerce Industrial Park, has 877 e-commerce headquarters, it research and development, modern logistics, creative design and other enterprises settled in, sales revenue of 13.891 billion yuan, become China's largest, industrial chain the most complete e-commerce base. Zhao Ye, deputy director of the Park Management committee, said that in Jiading, the power industry and the manufacturing industry have a benign interaction, the transformation of industrial zone has become the backing of modern service industry, and the rise of E-commerce has promoted the transformation and upgrading of industrial economy.

E-commerce has also opened a channel for the transformation of traditional industries. Known as "China's first E-commerce city," said Shenzhen, 2011 E-commerce turnover of 260 billion yuan, accounting for 6% of the country, in the city's GDP has 22% share, E-commerce has played multiple effects. Jia Xingdong, deputy director of the city's economic and trade letter, said that more and more traditional enterprises involved in e-commerce, competitiveness has been effectively improved. such as jewelry and diamond sales, Davigny, Kelan Diamond and other enterprises, with e-commerce to achieve small quantities, personalized customization, to solve the diamond online sales order long problem.

More importantly, E-commerce brings innovative ideas. In Shenzhen, Tencent applied for 5,500 patents last year, 99% of which were patent inventions. Zhengmin said that fierce competition is the driving force for continued innovation in E-commerce. Alipay is in Taobao and e times ebay played inextricably when the birth of a third-party payment platform. Where the customer prudential product was founded, the plan in a few years to create a new brand of youth-oriented clothing, if not take the electric business route, such a plan is difficult to achieve.

To be competitive with large data applications

"With the arrival of the" Big Data Age ", the future competition must be in the application of large data, this also shows the development direction of E-commerce. "Jing Lingbo, for example, 3D technology, 3D models in the medical, food processing and other fields of increasingly extensive application, American college students even use 3D technology to create a private jet."

"Data services have spawned Nielsen, the world's top 500 companies. Taobao test water Data Services, annual income also reached tens of billions of yuan. Zhengmin said that mastering the data is equivalent to mastering the chips of precision marketing. At present, the number of mobile internet users in China has surpassed PC users. Jing Lingbo Forecast, the next 2-3 years, China will usher in the mobile E-commerce market large-scale outbreak stage.

The future of e-commerce lies in the effective use of scientific and technological means, actively looking for "blue sea", with personalized innovation to enhance enterprise competitiveness. Like the day cat "double 11" 19.1 billion yuan sales, is actually a large number of information systems to provide services, which is the innovation of management services. Long-term Battle of the electric business Mister, Tianjin Buchan Technology general manager Yang Liming Blunt, to deal with the current E-commerce most prominent costs and homogenization of the two challenges, the way out is also innovation, including business models, specific products and even service innovation.

Newspaper reporter Shao Yu

Newspaper intern reporter Chepenhua