Electricity trader price war is feared to become normal: Industry says the effect will be greatly reduced

Though the Jingdong Mall, which provoked the second round of price wars this year, has not yet really shot, rivals have long been eager to seize the "vacuum period". After the cat, Suning easy to buy and Bowser nets have responded, even the former head of the United States in prison, Huang Guangyu issued "instructions", asked previously low-key gome "thoroughly shuffle the electric business."

However, since the last round of price war is too close, and the price war for consumers are no longer fresh, waiting for a lower price mentality, so that the effect of this round of price war doubt.

Two "newcomers" to the war

After the "will set off a more fierce price war" microblogging, Jingdong Mall CEO Liu went to the seaside for a holiday. But his "concrete measures are launched at the end of this month" to excite rivals. Because 10 days is enough to change a lot of things, such as seize the "more fierce version" price war opportunities.

has been in the http://www.aliyun.com/zixun/aggregation/21302.html "> Electric business in the field of the more silent Gome online mall, suddenly announced yesterday to launch the" 7 18-7 28 to witness the price of coordinates "activities to join the melee. Gome Electric Online Mall general manager Handepeng said, "before the so-called price war, is not a real price war."

In addition to the electric business platform, attached to the electric industry, the price parity, rebate and payment enterprises also began to respond. Yesterday, a Amoy net announced that will take out 250 million yuan to subsidize the consumer's watch, the comparison behavior. According to the introduction, the subsidy of 150 million yuan for users through a Amoy-parity after the rebate subsidy. Another 100 million yuan is the user in the electricity price war period can be paid for free treasure bonus.

"Encirclement and suppression" as normal

Although the electric business peers did not put the blame on Jingdong Mall, but in Liu announced that the price war on the third day after the upgrade, the days of the cat announced the investment of 1 billion yuan for promotion, Handepeng in the media interview also did not deny the Jingdong mall.

According to a person close to Jingdong Mall, the "6 18" promotional benefits, and investors to Jingdong Mall sales performance requirements higher, so Jingdong Mall will continue the "price war" strategy.