Electronic shopping mall: The next station of the Internet king

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Does the success of the Business Electronics Mall Herald The demise of the Consumer-to-consumer e-commerce model? Taobao Mall success is to show the end of Taobao? In the same price situation, if consumers face Consumer-to-consumer "suspected fakes" and the "genuine licensed", they will prefer to choose Which? There is no doubt that 100% of consumers will choose the latter.

Electronic shopping mall: The next station of the Internet king

In recent years, E-commerce has been a great popularity, but there is a huge space for growth. Currently, the number of Internet users in China accounts for about 30% of the total population among them the net buys the user to occupy the total Netizen's 30% or so, according to the United States, Korea, Japan and other countries ' actual experience, the Chinese net buys the market to have at least nearly one times (90% growth) The growth space, the electronic commerce will have the huge development foreground.

This has been proved in the past 2010. Macaulay, Dangdang jointly listed, Jingdong, where guests prepare for the listing, Japan le cool days, Taiwan Yao Point 100 have set up in mainland China Electronic Mall project, there are some such as Amoy, catwalk, good music buy, red children, I bought a network and other new shows have entered the E-commerce market. However, careful people will find that, whether the booming, or new entry of these e-commerce projects, are all the Consumer electronics Mall project, rather than consumer-to-consumer such, personal and personal e-commerce model.

Does the success of the Business Electronics Mall Herald The demise of the Consumer-to-consumer e-commerce model? Taobao Mall success is to show the end of Taobao? In the same price situation, if consumers face Consumer-to-consumer "suspected fakes" and the "genuine licensed", they will prefer to choose Which? There is no doubt that 100% of consumers will choose the latter. We can call this situation as "the phenomenon of the business shopping mall" or "after the Taobao era", China's e-commerce after nearly a decade of development, after the foreign giants competition, the 2009 economic crisis baptism, has gradually matured, and will usher in a large-scale transition, this transition is the old E-commerce model shuffle, elimination, The process of renewal is also a new e-business model to change and meet the development opportunities. So, for rookie Electronics Mall, how to grasp this opportunity?

The author believes that the current market situation of the consumer electronic Mall is: fierce competition, the flow cost greatly increased, the general Department of the oligarchs outstanding, vertical e-commerce blossom, rapid growth. and the Business-to-consumer Electronic Mall to meet the change, seize the opportunity, nothing but in the "channel", "Logistics" and "development direction" of three hard work.

First, the channel of contention is the most important. Who can get the flow, decide who can get the user, who can occupy the channel, whose goods can be better spread. At present, the first flow of Chinese Internet traffic is "Baidu", at the same time Baidu is the most customary access to information channels. By Taiwan's largest business network mall and Qiming founded the Yao Point 100, at the same time introduced Baidu, Daphne Investment as a partner, will be in the flow and channel to gain congenital advantage.

Yao Point 100, this May 2010 only online Electronic mall, it is to play its own advantages, as well as the integration of Baidu and other partners of resources, to more than 200% of the monthly performance growth rate of rapid development. A few days ago, the domestic well-known market research agencies, Eric Consulting recently released a data show that 2010 domestic 15 visits the largest E-commerce site, Yao Point 100 among the forefront. Among them, the largest volume of transactions, although Taobao, and the highest turnover rate is still the department store online mall Yao Point 100, to 9.1 single/hundreds of visits, The equivalent of every 100 people to visit 9.1 people to buy, a short time to obtain huge visits, and have such a high turnover rate and conversion, Yao Point 100 of these data undoubtedly for the manufacturers have a strong appeal.

Figure: Yao point 100 turnover rate and conversion rate of 9.1

Secondly, "logistics" determines the quality of customer service and growth space of electronic mall. Jing-dong, when the electric dealers in 2010 have invested hundreds of millions of yuan for delivery, delivery, warehousing, logistics, customer service and other infrastructure construction, the effectiveness of these inputs will gradually appear in the later, into a "consumer satisfaction."

What is worth mentioning here is the innovative model adopted by Yao Point 100: "The combination of reality and reality". Yao Point 100 with the partner Daphne launched the "store Pick-up" service, with the Virtual network Mall + entity store way, so that consumers enjoy the day order, the next day to pick up the goods fast service.

Whether it is Beijing-East, when the infrastructure investment construction, or Yao point 100 this "combination of reality and reality" is completely in the consumer perspective, the convenience of online shopping and store the reliability of goods together, greatly increase their trust and acceptance of electronic shopping.

Finally, the development direction determines the development of electronic mall differentiation. is vertical subdivision? or blossom? The Business-to-consumer Electronics Mall faces 2 different trends, the first is the trend of general merchandise, such as Jingdong, when respectively from their own expertise in the field of 3C and audio and video books to expand to more department stores of goods; the second is a vertical subdivision trend, like a good buy for footwear, a bag-focused bag. Of course, there are different from the above 2 kinds of development direction, such as Yao Point 100, it is located in the female fashion shopping mall, not department stores and vertical mall any kind, also calculate a new way. Three different development direction, determines the future development of the electronic mall, the difference, can be foreseen that the future of China's E-commerce market will be a set of flowers, all the bustling scene.

Of course, no matter how the electronic mall competition, in the "channel", "Logistics" and "development direction" who strong who weak, but the electronic mall this model must be a sweet pastry, and will become the Chinese Internet next stop king. Just like a six-year Yao Point 100, in a short time can be a huge development and be familiar with netizens. Of course, it also benefited from one of the creative activities that is, "the Year of the Rabbit 2011 red Envelopes to send red envelopes" activities: The event by the Yao Point 100 total title, together with the world's largest Chinese search engine Baidu jointly launched, in just more than 10 days of time by the national hundreds of millions of netizens are familiar with, not only the site traffic to record new highs, And the focus is soaring. From the "Baidu Index" data show that Yao Point 100 in the last week of the Netizen concern index jumped 500%, it is blockbuster, the year that becomes the big winner of brand marketing.

In this Baidu "search for Red envelopes" activities, Yao Point 100 as a general name provides a value of millions of online shopping coupons, as well as Chanel, GUCCI, COACH, PRADA, Armani and other luxury brand name package and the table. The Spring Festival is not over, Valentine's Day is coming, I believe the "red envelope" activities will continue to "give force" down.

But, rejection, care between the landscape also. and attracted netizens "crazy" is not red envelopes, is the electronic shopping mall This mode of popular, and widely accepted by netizens. Red envelopes behind the booming, is a booming of the business-to-consumer.

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