Excellent song net Lingyuan: The main problem of cosmetics electric trader is parallel imports

Dispatch News March 28, shenzhen It Leaders Summit e-Commerce Development Forum held in Wuzhou Hotel. Excellent Song network CEO Lingyuan in the scene to the media, said, for the brand, although the rapid increase in online shopping, but accounted for the overall sales of about 5%-15%. Now the brand has not dared to make a decision widely authorized http://www.aliyun.com/zixun/aggregation/36642.html "> Electric business Channel, in order to 10% or so challenge 90%."

Excellent Song network CEO Lingyuan (News and science and technology with map)

Lingyuan explained, because the network has no regional restrictions, and the traditional channel to take goods to the regional interval is very clear. I distribute to this province, the province's sales assessment determines the commission you get, the rewards, if your serial goods flow through the Internet, the traditional operation will be very serious impact.

For the current development of the company's current situation, Lingyuan revealed that pomelo homes, excellent song net 2012 sales back to 230 million, including the private brand of grapefruit homes sold back to 167 million. This year is expected to achieve sales back to about 630 million, grapefruit homes about 550 million.

It is understood that gifted song network (formerly High-quality Network Shopping), entrepreneurial team members have many years of professional beauty, women's consumer goods industry management experience, the company in early 05 officially on line, the current cosmetics own brands including grapefruit homes, business model for the enterprise.

In view of the current problems of cosmetics dealers, he admits that the main problem is to sell the so-called international brands, the so-called Hong Kong goods, parallel imports, this situation is more. There will be a lot of goods that are not in good supply.

In this regard, he believes that this phenomenon will soon be resolved. First, the supply problem will be solved quickly. Poly Mei and Le bee March promotion has aroused concern, will promote the licensing process. Second, cosmetics are suitable for online shopping, can be repeated purchase, which makes the brand more willing to be based on long-term measurement.