Excellent vegetable network founder Ding Jingtao discussion Fresh Electricity quotient O2O: cooperation only then future

The writer is Ding Jingtao, founder of the Http://www.aliyun.com/zixun/aggregation/12210.html, a companion to the experience sharing of a "> a" loser of a fresh electric dealer. The aim is still to explore how to make the fresh electricity business successful.

At present, fresh business state, divided into high-end and low-end, a variety of industries have a lot of problems, low-end problems in the article said a lot more, this time mainly talk about high-end problems.

High-end Base:

Do a good job including many benefits, is the valley, the real, Green garden, CSA and so on, the specific model also has a lot of subdivision, but there are the following problems:

1, the planting area is limited, the kind is limited;

2, the use of the monthly dishes, customers in time and variety of choice is not free;

3, the general own logistics distribution, the cost is extremely high;

4, in order to improve customer experience, will be a very many kinds of vegetables, planting difficulties and scheduling difficulties are very high;

5, production and sales imbalance, often by high-end sales accounted for less than 60%.

Except for a few well-known bases, this type of is very difficult. In order to increase sales, organized the base organic market, at present in Beijing, Shanghai and other land development is very good.

High-end Electric dealer:

This type of electrical business is well-known, including tuo Tuo workers, Shun Fung optimization, the original life, vegetable housekeeper, and so on, its biggest problems are:

1, the cost of developing and retaining customers is very high;

2, logistics costs, especially the cold chain logistics costs, in the absence of a certain scale before very high, and in addition to developed areas, cold chain logistics resources are scarce;

3, there is no scale, the category can not be rich, less category, customer unit price is low, the diverse needs of customers are also difficult to meet;

4, there is no scale, the expansion of the category on the face of each category of limited sales, frequent purchase suppliers are not willing to play and high cost, bulk purchase and face extremely high wastage problems.

Tuo Tuo started the first, in the red Child Dufei joined, in the supply chain and sales have significant progress, is the most hope to solve the above problems, of course, the original and also friendly, market competition will gradually white-hot.

Community High-end Life shop:

Including the willow area of the Cedar Ji, Wangjing District, such as the Healthy Living Hall, which is the best of the present day, and its main problem is similar to the electrical business.

In addition, safety is also the soft rib of high-end dishes, the current large environment of air, soil and water are not optimistic, do high-end is to have "out of the sludge and not dye" realm.

Fresh problems and opportunities as many, the new model of excellent vegetable network is to solve the security, quantity, logistics and customer experience, such as these issues, these problems to solve, other problems will be solved.

Overall programme:

Fresh in the field, cooperation will be the future, through extensive cooperation, to achieve professional division of labor, is the soul of the new model.

1, through the signing of a large number of bases to solve the problem of commodity types, a base is difficult to meet the diverse needs of customers, the new model, customers can choose a base of the cucumber, b base of potatoes, c base of mutton, suitable for customer products are the best products, so that also solves the problem of

2, contracted Community entities store, and provide community mall, the realization of localization line under the combination of solutions, equivalent to support thousands of excellent vegetable network, to solve the development of electronic business users high cost, maintenance difficulties and the last kilometer distribution of many problems, each entity store is equivalent to a channel, rich channels, User development speed and sales are resolved, sales are the prerequisite to solve other problems;

3, the base to direct customers, across all intermediate links, the traditional wholesale model will be excellent vegetable network to replace the new supply chain, so as to solve the traceability, rapid freshness and loss and other issues;

4, through the integration of logistics resources to reduce logistics costs;

5, based on the data base planting optimization, to achieve C2B, and finally realize the order of agriculture;

6, the introduction of export-grade safe vegetable flow, the whole attention to safety. China's export vegetables safety is very high, the new model for the export of vegetable flow standards, the goal is to make every Chinese people eat safe food.

Good products are the best marketing:

There is an old Chinese saying: wine is not afraid of the alley deep. But, with the development of society, now has come to another extreme: marketing for the King. For example, the village has 3 stores, everyone leisurely business, are not bad, then came to a Wenzhou people, bought one of the shops, luxurious decoration, beautiful welcome guests, a momentary customer, the other two are also forced to fight, Wenzhou people come up with a new way of marketing ... and in the end everyone is busy from morning to night, Operating costs have risen sharply and the purchasing power of the village has not changed.

With the development of information technology, the new model of excellent vegetable network is simply: let the base know what kind of, let the localization mall know what to sell, let customers know what to buy. Finally achieve the return of business: Good products are the best marketing.