Five problems of net in traditional consumer industry

With the internet and mobile internet more widespread, more and more consumers have relied on the Internet to make consumer decisions, and then the impact on the operation of various industries is also growing, so as the traditional consumer industry is not to embrace the Internet, but how to embrace the Internet problem.

In the past six months, in the quality of the network team in-depth understanding of the business net requirements of the process, found that many businesses on how to enter the Internet has a great misunderstanding. Well, that's understandable, because their original experience is to focus on their own industry, there is no internet part of the gene, coupled with a number of undesirable network service providers (software development, marketing, etc.) the impact, resulting in many businesses even in a lot of manpower and material resources, also did not take the desired effect. Spent a lot of money, but delayed the development of their own business, there are many lessons.

In the past more than 10 years of development of the Internet, many good methods have been formed, and with the development of various Internet technologies, the tools offered to the merchants are endless, many of them are free. The good use of these methods and tools is a big deal for businesses. Combined with the past six months and many offline businesses, including catering, beauty, home and wedding photography and other industries to communicate the situation, summed up the following five experience for your reference.

What exactly does it mean to embrace the internet?

If you want to use a word to describe the characteristics of the Internet, the Internet is an "amplifier", relative to the original store to attract passenger flow, the Internet to the business more online to show the opportunity, the equivalent of opening more windows, more points to the card. The original business finished a service regardless of good and bad, the spread of relatively small, but with the Internet, due to the Internet itself flattened and open, the spread will be fully magnified, and the impact will be longer. In other words, after entering the internet, it means that your good or bad will have more people know more quickly. So before net, do you want to make sure your services and products are ready to be "magnified"?

Two, clear cut into the path

Life services in general from the perspective of consumer decision-making and decision-making, and light decision, typical such as home, wedding, decoration and education is a heavy decision, and catering, beauty, convenience, etc. belong to the light decision-making. From the current point of view, users are more accustomed to using Internet sites to assist in decision-making consumption, with the development of mobile internet users are more accustomed to mobile applications through the relevant services to light decision-making consumption. Therefore, should according to own industry consumer's decision-making custom to choose constructs the website, or develops the app. Product network in the process of service businesses, see a lot of bosses in the state of unclear and did the development of the app decision, and then did not bring any benefits to themselves.

Third, the network construction is not to build a website is finished

We found that many traditional business owners think that building a website is to find a software outsourcing team, spend a ten thousand or twenty thousand of dollars to do something, basically even solved. In fact, over the past few years, there are a lot of the internet has not updated or rarely updated dead sites, these sites for businesses not only will not have a positive effect, but the potential customers have a negative impact, like a store of glass never rub the same. To make a contribution to the corporate brand, the business can continue to support the site, at least the following aspects of work:

1, the site's planning and design: including the location of the site, which features, and how the business interface, the operation plan;

2, the website basic facility prepares: Registers the domain name, the record, each kind of license application (if needs), the server bandwidth leases;

3, Website Outsourcing development: According to the location of the site, choose to continue to meet the company's business development of professional and technical partners to develop, but also to take into account the future expansion of the site, maintainability, browser compatibility and operational requirements.

4, the website on-line and the promotion: according to the website localization carries on each kind of market promotion, unceasingly promotes the website the influence and the flow;

5, the site continues to optimize and operate: Very few a website can be in the first version can fit the needs of the business, after the line to be based on the actual business continuous optimization and adjustment, but also in the operation and offline business processes to gradually achieve convergence, to the user a consistent experience.

If you do not intend to do the above work, the recommendation of the product to the merchant is generally, "you might as well not do any website." "Otherwise, when a customer searches for you and leaves a bad impression of content, beauty, functionality, or even basic information, it may be the business that stops here."

Four, app is not simple

Since 2012, when more and more people are starting to use smartphones, app (smartphone apps) has been popular. Then there is a heap of free or charged app developers flocking in, saying that now the mobile internet is so hot and will be more and more fire, no longer development will be too late ... But the reality is:

1, mobile platform than Internet platform to differentiate more, the development of an app research and development work far more than the development of a Web site;

2, mobile app distribution channel is more, especially the domestic third-party android download market;

3, most app users will be discarded and deleted shortly after downloading, especially those who lack the operation and experience of poor app.

Overall, it's much harder to do and keep running the app than the site. Fortunately there are micro-letter, for most businesses, micro-trust public platform can basically meet the needs. With the continuous accumulation of experience in micro-letter operations, you can continue to consider doing apps in the case of micro-letters that do not meet business development, and then you need to do the same as planning a Web site to meet the business needs of the app program.

Five, think more about the choice to embrace the internet

For most offline businesses, if the geographical scope of their services is very limited, it can not fully utilize the scale effect of the site. There are many other options before you start building a website or developing an app. For example, open a shop on some life platform, build a blog on the media platform, or open micro-blog, open a public platform in the micro-letter, introduce their business in the forum, etc., this is some way that can be net. The benefits of this are:

1, for most unfamiliar with the network of businesses, through these platforms can accumulate their own understanding of the Internet;

2, the basic services of these platforms are free, there is a certain natural free flow;

3, some of these platforms are geographically operated or vertical platform, more fit their business.

In short, embrace the internet is a systematic project, before doing must and trusted professionals to communicate, to clear the purpose, the plan, and constantly measure the effect of adjustment. Many weapons in the world, to conquer the world, including playing the Internet, we must find the most suitable for their own industry characteristics, stage of development, capital situation, personnel composition, such as the actual situation, belong to your own weapons to make, is the money spent on the blade.