From "mining" to "recommending", the change of demand

In recent years, the gift purchase in the enterprise receives more and more high attention. Http://www.aliyun.com/zixun/aggregation/8700.html "> Coca-Cola, Johnson, Motorola and other world top 500 companies, as well as mobile, Bank of China, Sinopec and other large domestic enterprises are vigorously building their own gift procurement system.

However, when the enterprise's gift procurement system was completed, only to find that the core value of the Gift procurement Department is not only how to manage suppliers, reduce the procurement costs of enterprises, but also how to find excellent gift service providers for enterprises in accordance with the needs of enterprises to provide professional services. The procurement Department's job responsibilities are not only to ensure that the designated gift shelf-quality supply, but more importantly, according to marketing department's promotional planning, to provide targeted gifts to help sales personnel to win the terminal, so that gifts into value-added enterprises.

In the previous years, most of the gift buyers in the purchase only concerned about the quality of goods, prices, delivery, and so on, now more and more enterprises will combine the theme of promotional activities, objects, places and other factors, consider, choose, and even develop targeted gifts. A few years ago, the gift company is also discussing whether to provide professional services to customers, now more and more gift companies are already thinking about what kind of professional services to provide customers with value.

It can be said that today's gift industry is gradually from a single product sales to the Gift Application service transformation. The important feature of the transformation process is that the active service replaces the passive service. In short, it is a change from "mining" to "recommending".

In the gift company to provide customers with services, almost 80% of the work is "picks up" service. In the past, the main emphasis of gift companies is "mining", that is, when the customer has a specific gift needs, gift companies in the shortest time in accordance with the requirements of proofing, quotations, production, delivery, complete the procurement tasks assigned by customers. Now the gift company must focus on the "recommendation" of the service strategy.

Gift company must be clear: The goal of the gift buyer is not to complete the gift purchase, but to help the sales department to better serve its final customers. In accordance with the requirements of quality and delivery on schedule to ensure that the success of gift procurement is only the basis for professional services, with the changes in customer demand for the use of gifts for customers to recommend effective gift programs, is to reflect the core value of service.

From "mining" to "recommended" adjustment, the gift Company's service content than in the past to get a greater expansion: from the passive to the initiative, from the subordinate to the consultant, from throttling to open source, from the demand to value, from the status quo to the future ... Just imagine if the gift company can according to the customer's comprehensive demand for gifts, for customers recommend a system of year-round gift application planning, and this plan was adopted to achieve the corresponding results, then have such a recommendation ability of the gift company will get customers what kind of courtesy?

From "mining" to "recommended" transformation, is the gift company to upgrade the process, but also the gift industry accelerated shuffle process. Adversity, good horse by virtue of force. Look forward to more and more gift companies can reposition, and constantly increase service means, and constantly improve service quality, and actively participate in industry innovation and market competition, to bring customers more professional service value, bring the industry more healthy development vitality.