From the brand to the channel and then to the brand, where guests come and go back to the gate?

It is a great suspense to know how many rounds of money the customer can melt, and it is always worrying that 26 English letters will end up being less than enough. As early as this April, I wrote an article called "where customers go to the brand to do the channel", now September, where guests tell everyone, we have to do the brand, and then signed a good voice in China in the second quarter, began to return to the old road before. This can not help but remind me of the hot time of the "University study Room" Inside a line, you have to go back and forth, is in the city of the gate Mody?

Where the hot, from all the object, from the endorsement of the Idol star, these idol stars or good voice of the students have a very big difference, the former is indeed a star, fans, such as Han, Xiaoming, Dan, even can be said to be a superstar. And good voice students, the first season of the winners, can only be said to be a star, is not a star is not too much to say, hot without fire. So, before the Han Han can carry the brand culture of every guest, now these people, may only gather a lively. So this time to do brand, I am afraid just mouth said, actually inside, or channels of pulp. Ps: This set of ads finally out of the street, is not familiar with the people, do and haunted like, pale pale face, red blood scarlet Word, the content is: I want to be in full bloom of life, a pair of night to find a double appearance.

Every guest this company is a very complicated company, he should first be a vertical electric business company, then is a brand company, then want to be a platform channel company, now again go back to do brand. This is a very tangled development line, of course, this is not to blame everyone, but also the current events are forced.

To comb the success of every guest, the first is the success of the opportunity, in the http://www.aliyun.com/zixun/aggregation/37831.html "> Financial crisis before the financial crisis, the big development, catch up with 08 years after the electric business boom, And then inadvertently inserted Liu to do the object, Star brand and so on to do so. Later, the problem is very certain fate, vertical electric quotient bigger, increase the ceiling, the result does not go to the city. There is no way to expand the category, the result of a large inventory crisis, but also weakened its own brand. Then the sad urge to cut off such as the Wind Tatsu Express, since a broken arm, the user experience can not reach the glory of that year. In order to survive, and transformation to do only the style of the channel, living killed their own brand, became the channel, although can walk more water, but did not expect. Now, it is not easy to clean up the old mountains and rivers. Brand This thing is built like a ladder, collapsed like a mountain down. Now the electricity business of the right and right, but also to allow the rise of a fan?

For the electrical business itself, nothing more than product and user experience, for the operation of the electric business, is nothing more than the flow and conversion rate. In products, every customer's products have been crazy to expand the category, improve prices, but the quality has always been the same. User experience is nothing more than express, the result of their own logistics was cut off. Flow from the whole industry, it is more and more expensive, users are losing more and more severe. This is not to say that every customer is born with a low unit price defects, so it is not found a way to reverse the reasons. At present, the sales of electric dealers are increasingly focused on the head the field of business is not the cat, Jing Dong a home is equal to all the back and more, in fact, the vertical electric business has no chance of a comeback, such as when, pick up a listing of cheap, now do a mess, guoqing can only have nothing to scold Daiju East vent, Recently heard that also just abandoned its own brand strategy.

So the whole industry of the electric dealer, it's not one or two sales policy changes that can be reversed, but a downward trend in overall traffic, which is falling even in the head of Taobao, a big part of the reason for mobile Internet, and the mobile Internet is too basic, too fragmented, For the time being, no one can establish an effective entrance, so this part of the flow, no one will pick up, can only try to rob.

If every customer has been a brand, and do not channel, although there may be no hope of listing, but will also leave more valuable assets, may one day become a fish. But now the channel brand together to do the result, should not be done too good, may rely on brush water to earn profits, but the listing is too difficult, investors money, 1:30 will not come out, the most terrible is, do not know how many rounds of capital to melt, should have to the Hijk round of the rhythm, than the standard three or four-round listing, has been doubled.

Where the guests moved to the suburbs, said is introspection, afraid or in order to save money, incidentally not willing to run so far by the way to lay off, in the growth of the internet industry will die, as well as the increasingly bleak field of electricity, where customers restart the brand road, I am afraid, still struggling.

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