From the national market to do the same city online shopping can it?

"Letter" Reader Miss Wu: I began in 01 to engage in network luggage industry, sales for 18-35-year-old Women's Korean version of handbags, 05 to create a semi-factory-style company, the main products wholesale to shop owners, or in Taobao opened 3 stores retail.

In the past, we increased exposure through the shelf-time control of our products and popularity rankings, and continued advertising in Alibaba. Monthly turnover of 46.69 million, the highest peak of inventory need 9000-12000 to ensure sales.

But since March this year, the product exposure rate is not enough, promotion fees continue to go high, wholesale sales turnover is rapidly falling 10 times times, the retail store gloomy.

Taobao Mall to give up the effect of low paid to promote the form, we spent in Ali 1http://www.aliyun.com/zixun/aggregation/37392.html ">8000 buy gold booth, the results have no sales volume, in Ali customer service under the guidance of , we change the advertising words and prices, accept the report wholesale free promotion fee proposal, but compared with the new store, lack of price advantage, and as a regular member, the cumulative tax and service fees eventually lead to sales and losses in direct proportion.

Looking at the company increasingly troubled, I would like to change to a small city of the same city network shopping, small city repeat more, promotion cost is lower, I am located in the town surrounding counties and towns, I have a better local TV and advertising resources, the initial estimated investment of about 30.5 million, dedicated to do my city's online shopping market on the line. I wonder if it works?

(Point: The Internet is a borderless sales advantage, and back to the regional market to open up, whether it violates the law? ）

"Reply" I support Miss Wu to switch to the city of the same city online shopping. Many people may have doubts, the Internet is a borderless sales advantage, and back to the regional market to open up, is it against the law?

The internet has been in China for more than more than 10 years, and it did take advantage of the 0 marginal effects of the Internet, doing all the national market. But with the development of more than more than 10 years, the major schools of the internet have basically formed, each big mountain is also basically occupied.

At this time, the development trend of the Internet industry becomes fine differentiation, regionalization. At that time, online shopping is the same. At this time, go to the blood to spell the national market, the cost becomes more and more expensive.

Taobao Online shopping is also the case. Taobao is a platform, a platform for the national market. Competition is becoming more and more exciting as the market share is growing and the shops are growing, with hundreds of shops opening every day.

Ms Wu in the early days of online shopping, such as 01, 02, when the shop was very few, such as her Korean version of the handbag may be a total of few. At the same time, Taobao early in order to attract businesses, a lot of recommended bit, ranking bit does not need to spend too much money, and even some completely free, but as the size of Taobao more and more, shop more and more, these recommendations bit price slowly rising, is not a lot of small shop can accept.

Therefore, at this time, as Ms Wu's business is becoming more and more troubled, she is very normal to think of transformation, want to switch to a small city of the same city online shopping, I Miss Wu's idea, is very appreciative attitude.

In fact, the traditional market is not so. The market needs Wal-Mart, Carrefour, such as the global mega-supermarkets, but also the need for regional supermarkets, such as Fujian Xinhua, Taiyuan, the United States, Wuhan Hundred, in the regional market are doing a good job, occupy a large market share.

I have a friend, has been online sales of Shanxi native products, including old vinegar, red dates, millet, walnuts and so on. Also for many years, business is also facing the country, the good time every month, the profit can be millions. But since the promotion fee has continued to rise, coupled with the economic crisis and other reasons, from the beginning of last year began to deteriorate. Because it does not think of how much the brand effect, mainly by promotion, promotion of a problem, sales are plummeting.

Later, he analyzed, for example, found that half of the sales or from their own city-Taiyuan, and Ms. Wu such a small business similar to their local business for many years, have a lot of acquaintances friends, there are better promotional resources, so also decided to strategic contraction, light to do the promotion of Taiyuan City, light to do with the city online shopping. Now, sales are slowly rising.

After the two-paragraph business model comparison, friends think timeliness, after-sales service and the advantage of payment is the city's core competitiveness of the network shopping. Before he to the field shipments, generally need 3-7 days to deliver the goods to the buyer's hands, now he is mainly the concept of the arrival of the day, and after the dispute is a lot of consumers on the Internet to buy the main reason for distrust, which in the same city online shopping can also be avoided.

If we are not going to Nasdaq listing, if we do not harbor to hit the Forbes list of dreams, then remember, now to make a difference in Internet entrepreneurship, we must remember four: fine differentiation, regionalization, familiarity, innovation. (Liu Xingliang)