From the shoe retail website to see the domestic consumer website profit 10 Magic weapon

In the context of the global economic crisis, most of the shoe companies have turned to domestic sales, in PPG's successful mode, the Chinese footwear industry in the rapid rise in 08, the brand has no brand of shoes enterprises have set up their own independent mall, in nearly a short span of two years, has emerged hundreds of footwear e-commerce sites, The 2009 seems to be the world of opportunity for the business of business, has long since become a fire from Ping Chau.
　　
"The inventory of the past season products, through a low discount way, in our mall sales, successfully for our manufacturers to digest a large number of inventory." "A well-known shoe companies in charge of this said to reporters. Many manufacturers are beginning to take the online mall as a way to digest inventory, and do wholesale and retail. But the traditional information level of the shoe enterprise is different, one-sided thought that as long as through the network mall, can change the current business difficult pattern, according to China Shoe Network (http://www.cnxz.cn) Market Department related data statistics, since last March, its 74.3% Domestic members require its assistance in the development and improvement of its online shopping mall, but the Chinese shoe network related departments in charge of the company said that many enterprises do not recognize and understand the way and the essence of network marketing, one-sided believe that the online mall can bring orders and inventory digestion, Because of this reason the Mall to change the status quo of the enterprise very little.

The author today takes the domestic largest footwear industry online retail web site to make Shoes network (http://www.paixie.net) as an example: for everyone to share the success of the shoe enterprise consumer independent mall winning way.

First, the professional team. Have you considered or established an E-commerce team? Our team should be able to understand the operation process of the online mall.

Second, brand delivery. How does the website brand pass to the consumer through the network advertisement, the network shop and so on channel? For the website to promote a lot of traditional shoe enterprises in this area is blank.

Third, product positioning. How to solve the network supply chain system?

Iv. Channel integration. How to position, complement and integrate online and offline channels? Do you need to do the same as the shoe net, I run into the university campus auction such offline activities.

Five, the consumer experience. How should products/services be delivered to consumers through a network platform? On the network especially our shoes industry must consider a problem, consumers in the shoe shop inside he can go to try to wear, but these are not on the Internet, more he can only through the photos, through the text to feel, so we think on the internet sometimes price is not the most important factor, What is more important is how you can show your products to your customers through the Internet, and it is very important that you tell the user what the product is through pictures and text.

Operation characteristics. Is the enterprise based on business-to-business business structure, and then to foster and extend the business of Business-to-consumer? Because E-commerce is not the same as the request from the entire rapid response to my 0 orders to the consumer's shipments, to the final delivery, the whole process is a business, it requires the entire logistics link, the capital link, information links are to have the characteristics of the enterprise, which in fact, many engaged in E-commerce shoes enterprises have very big challenges and requirements.

Seven, website foothold. Taobao is from such a comprehensive Third-party network mall platform for the entry point? Or to the brand into the shoe net such industry business, or is the establishment of the official Network mall platform as the entry point?

VIII, interactive marketing. We need to have a very effective marketing interaction and demand feedback, in fact, in the course of the consumer browsing the website and trading, he has a lot of behavior record in our platform, these behaviors should be a potential demand of his, should pay attention to the trail that the customer is left in the process of shopping, Feedback management of potential needs is very important.

Ninth, fast leading. Can potential demand be quickly reflected in the entire supply system? This is a problem that needs to be concerned and solved very much. Speed is satisfaction, to ensure that the entire information can be fast and smooth is that we can provide a rapid lead of a process, so we are concerned about the ability to establish a customer demand for the supply chain management concept.

Tenth, convenient distribution. In fact, the logistics system in China is still in the process of being mature, we need to build some professional week transformation of the direct system, to avoid is a storage type, because there are many enterprises to do distribution more through and dealers happen business, our store is more storage role, E-commerce can help us to quickly build to speed /time as the core of the week transformation of the direct distribution system to quickly solve our inventory problems.

These are the factors that I have listed that should be considered first in conducting e-business. Under the influence of the global economic crisis, I believe that E-commerce can help shoe companies winter, we have such a number, now 84.2% of the enterprise offline enterprises into trouble, online only 16.8% of the enterprise into a dilemma, if it is offline business practitioners, he has confidence through the cold winter proportion of less than 10%, But 60% of online businesses, which operate through this form of internet business, think he can easily spend the entire winter of the economy.

We believe that the future of the Internet is E-commerce, the future commercial operation must be inseparable from the Internet. To survive and develop, enterprises must constantly look for business opportunities in the sea. Use the Internet to release commodity information to the outside world, open up the market and enlarge market share. China Shoe Network is expected, with the rapid development of e-commerce in domestic footwear industry, e-commerce solution is not only the shoe product sales, the final form of E-commerce for the enterprise to provide user personalized customization, user value discovery, Network marketing services model will become a new platform, in the current crisis situation, we pay more attention to some angle , more attempts, the crisis can turn into opportunities.