Fuji Recreation sees joint desire to rewrite Internet video pattern

From Apple to millet mobile phones, "hunger marketing" has kept consumers lost in the waiting, these companies have repeatedly played "out of stock", but also to Foxconn and other international manufacturers are hurt ——— they are always on the back of "insufficient capacity" suspicion. Recently, Foxconn finally from behind the scenes to the podium, with its subsidiary to spend 130 million yuan, with the music network, Lok View Holdings total increase of 337 million yuan, together to create a music video TV (music as a new) "Internet video Project." Music video TV senior vice President Liang told South all reporters, Le video box and Super TV products will inject new impetus, the financing will be focused on hardware and related systems research and development, marketing changes and the construction of its own electric business platform. Wang Gang, the Internet analyst, said that the combination of Foxconn and the video network could accelerate the pace of expansion of the entire industry chain. The introduction of this new investor has made it a new and ample cash flow, as well as a recognition of the future of the Internet TV business by the capital side. Rich and Le join hands to rewrite Internet video patterns The internet TV set-top box and smart TV will achieve a blowout growth in two years, according to Eric. 2013, China's smart TV sales will reach 26.04 million units, and the current TV market is about 200 million non-intelligent TV, which will bring more than hundreds of billions of internet TV set-top box market space. The Internet video market has attracted the attention of Foxconn, which has been walking in the periphery of the industry chain. April 2, le Video network announced that the Lok Vision Network, Lok-View Holdings, and Shenzhen Crown Tripod Company to be used in cash to the new (Lok Vision Network holding subsidiaries, music TV operators) to increase capital to enhance the music as TV business independent development, improve performance capabilities. Among them, the Shenzhen Crown tripod to 130 million yuan to music as a new investment, capital increase after holding 20%, the company by the actual control of Foxconn. South all reporters learned that before long, le Network announced a strategic partnership with Foxconn, music video TV Super TV and Internet set-top box products by the Foxconn to provide a full range of solutions, in addition, the two sides will also set up joint ventures, Foxconn promised no longer for other Internet enterprises related terminals to manufacture. Internet analyst Wang Gang believes that the rich and Le join hands, will greatly rewrite the pattern of Internet video business, PPLive, and you are the market ahead of the new challenges. It is reported that the music video TV's current hardware product form, including Internet set-top box and Super TV. "Product research and development is the key to the success of the video TV, this round of financing will help to increase research and development efforts." Liang, senior vice president of music and video TV, said. Liang, who has been working with Lenovo for many years, has a wealth of hardware experience, and in the research and development of the video box and Super TV, he thinks there is a big difference between the research and development of hardware products in the past. "Whether it's a box or a super TV, it's highly integrated with the Internet's genes, and this new model is characterized by ' tens of millions of people using it, '" the researchers said. That is, the user is highly involved in the future will also be "customized DIY", these new features, research and development to put forward higher requirements. "Soft Application" of the Li Hong Smart TV big screen Apple's app Store, which provides reference samples for 3C industry. Internet TV leaders are also starting to fuss over the content. According to Liang TV senior vice president of the introduction, in addition to hardware product development, music video TV is the construction of its own software map. The first is to create an open letvui operating system, which is the video TV, it will be open to the market than box products, other brands of box users can be pre-installed Letvui system, experience the various applications of the system. Another use of this round of financing is to rely on the "platform + content + Terminal + Application" ecosystem, "with smart TV manufacturers and application developers to create a large screen first application market, promote the LeTV store in the popularity of intelligent TV. Liang analysis says, at present, the TV screen is still the blue ocean of intelligent development. As the world's largest television manufacturer, Samsung's application only hundreds of, and Google TV only 100 variety. In addition, there are many problems in the application market of intelligent TV, such as imperfect interactive mode, lack of unification of platform, difficulty of popularization and lack of clear profit model. Huge market space, as well as many gaps that need to be developed, make it easier for developers to stand out in the new blue Sea of TV. "Letvstore has now been introduced into the thousands intelligent TV application. le-Vision TV also with deep venture investment, Innovation Workshop jointly opened 100 million yuan ' open-screen fund support program ', focusing on family games, video, lifestyle, social and educational applications. At present, LeTV store has nearly 2000 large screen applications, this is the first application of smart TV market. It is reported that the LeTV store is also open to the outside world. This similar app Storer software base, has already preset the terminal million above, with Skyworth, Konka, Haier, Hisense and other TV manufacturers to reach a cooperation, implanted in its intelligent TV, but also become a video tv, Tsinghua Tongfang, Pangu and other brands of smart TV set-top box platform. Liang said, "Letvstore future goal is to strive to be compatible with the most intelligent models, making it the first choice for all smart TV." "Bid farewell to Hunger and thirst marketing", do "customer-made DIY" "domestic many it enterprises, like to play ' hunger and thirst marketing ', while strengthening the propaganda offensive, the implementation of strict control of goods. We will abandon this marketing approach. "Music video TV vice President Zhang said that after the financing of the music video TV, will be in the marketing of heavy force push" CP2C "marketing model (public marketing), so that the entire flow of users. According to its interpretation, this mode of continuous sales combined with continuous pre-sale, instead of a batch of limited-time snapping. That is, the purchase and payment channels will be open for a long time after the first spot purchase is completed, and the order can be directly paid without booking and snapping. "In this process, depending on the accuracy of the production capacity, the purchaser can be informed of the supply cycle when the order is made and will be shipped in accordance with the sequence of payments." This is a complete order-driven supply, the next phase will be realized ' customized DIY '. "Zhang said. According to its assumption, in the "CP2C" marketing mode, le-view TV series products soldSales no longer rely on channels and stores, but through the Internet model, its own electric business platform to direct users. "Own electric business platform construction is imperative, our goal is, through a new marketing model, a strong electric business platform and a new logistics system, through the order system and to channel, so that the most price advantages of products, quickly reached the hands of users." "Policy Playback July 2011, the State Administration of Radio and Television issued the" on the unauthorized establishment of Internet TV integrated platform and illegal production and sale of internet TV set-top box notice, the request video site without permission, not to the identity of the content provider and illegal Internet television business cooperation. At present, the production or sale of Internet TV set-top box manufacturers, mainly through the licensing of seven integrated platform to cooperate. These seven companies are Chinese network television stations (CNTV), hundred-Vision, China, Hunan Radio and television, southern Media, China International radio, national broadcasting. Inventory Network Video Enterprise's "box" Project 1, le-view box c1+ Fuji Kang =c1s by the music video TV (new) United CCTV broadcast control platform launched the industry's first 1.5G dual-core 3D Cloud video Smart Box C1, starting January 15 this year 10 o'clock in the morning in the music view TV official website open an appointment. By January 21, more than 130,000 people had made online bookings before opening the purchase. Open purchase day, 7 hours, 50,000 sets of music video box C1 all sold out. The 50,000-box C1s, made by Foxconn, was sold out within an hour of the open purchase on April 1. Currently, Le Video network has officially released the news, will be the end of this month to enable a new marketing model (CP2C mode is the public-chip mode) Open C1s second-round purchase. 2, PPLive, Hua number, CNTV cooperative network TV set-top box June 1, 2012, the PPLive network TV first cooperation brand of Internet TV set-top box products officially began online sale. It is reported that this product is pplive in early 2012 respectively and China, CNTV subsidiary of the Future Television signed a cooperation agreement, the output of the first batch of cooperative products, and the sale of set-top boxes amounted to seven. 3, excellent friends: Internet TV terminal + broadcast and control platform technical support and pplive of the cooperation of the same way, as the southern media partners, mainly for the latter to provide Internet TV broadcast control platform technology support, as well as CDN deployment, mainstream media distribution, market operations and content to provide a full range of product services solutions. "Le Fei" is the successful introduction of the multi-screen interactive products, the product allows users through mobile phones, computers, televisions and other terminals, at different times and different places to continue to watch the same program, and realize the interoperability between the three screens. 90%, the Internet video users coverage of more than 90%, video for the first time over search, became the first major Internet applications. At the same time, video sites continue to the fittest, to the present, to Sohu Video, Tencent Video, Archie Art as the representative of the rich second-generation, powerful combination of Youku potatoes, as well as in the site and hardwareTwo fronts, the fastest growing users of the music network, the formation of "five tyrants" pattern, they preempted the network video of the main user groups.