Gome electric Business "real play" price war Huang Guangyu instructions thoroughly shuffle

"6 18 Jing Dong Shop" Each big electric business Big Brother price war smoke still not retreat, Gome Online Mall (hereinafter referred to as "Gome Mall") attack. July 18, the newspaper reporter received a price list, July 18-28th launched a new round of price war, of which, Gome mall iphone price set at 3999 yuan, black and white two models in accordance with the price of 1000 units; IPAD2 black and white two price set at 1999 yuan,　　Supply in 1000 units ... In the new round of price war, Gome Mall is not alone.　　Jingdong Mall has passed the launch of the "most brutal, most comprehensive" price war signal, and suning easy to buy also decided July, August "E18 activities", increase promotional efforts. Gome Online Mall general manager Handepeng said, "before the so-called price war, is not a real price war." To let the market and consumers clear understanding, what is the real price war, the market to a thorough shuffle.　　"Handepeng's" real price war "standard has three: best-selling category Low-cost, to ensure the basic supply, return coupons do not add special restrictions. In Handepeng position behind, Gome Mall is "Low-cost killer" style, to Huang Guangyu's tough retail era to return.　　Close to the family of Huang Guangyu told reporters, Huang Guangyu is now very calm, he has made clear instructions, demand this year to the industry online home appliances market thoroughly shuffle. "Price war" stunt in Handepeng view, "the so-called industry before the price war, most of the play gimmick."　　"Some so-called low price but the supply of a few or more than 10 units, consumers buy can not buy; some call the price war, but actually in the virtual price, the price to the lowest, but no goods." Handepeng's stance by the industry is considered a spoiler behavior. However, Handepeng, for example, now the electricity industry rebates are restricted category, this practice can not really let consumers.　　As a result, Gome Mall coupons have been introduced to the full coupon. As for the cause of many problems in the industry, Handepeng said, "There is no real industry leader in the industry of electric business, no one has set standards and rules for the electric business industry, and I hope Gome can stand up and set up this standard for the industry." "After the first half of the price war, the price war continued to decline in the second half." Recently, Jingdong Mall, Suning, such as easy to buy electric business enterprises, have declared that the price war will continue.　　Jingdong Mall CEO Liu said that the second half of Jingdong mall price war, will be more tragic, more comprehensive. However, Handepeng that the real price war is not a verbal stance, the need for the following standards.　　First, low-cost goods to achieve best-selling category, not two or three line category; second, low-cost goods can not only supply more than 10 units, at least to ensure that the supply of thousands of units; Electric business analyst Jinshi Rock believes that the Gome Mall wants to reproduce the "price butcher" true colors, to capture the market price of the right to speak. From the Gome online mall "7 18" promotional node, also interested inWith the previous Beijing-East "6 18" to make a difference, Gome mall trying to play the role of subversion. Back to Huang's style Gome mall this round of price war, is considered to be the leadership of Huang Guangyu era of a strong style of return. Close to the family of Huang Guangyu revealed that this year, the rapid growth of the Gome Mall, the impact of the industry pattern, so that Mr Huang overweight electric dealer layout.　　Gome Group is from Chen Xiao (micro-bo) in the period of "moderate" to the reign of Huang Guangyu "tough" return.　　Gome electric Business "real play" price war Huang Guangyu instructions thoroughly shuffle Gome President Wang Junzhou said that this year, Gome Mall to achieve China's largest home appliance retailer, the next two or three years to achieve China's online market share 15% development goals.　　Panasonic and other manufacturers business owners revealed that the online sales growth is staggering, and Gome has reached a full network of the lowest price promotion Alliance, as a breakthrough in the rapid growth of sales. Electricity Business analyst Jia Jinghua analysis, one or two line city electricity is the key market that each big electricity merchant competes, but the three-line and four-tier city users are also more sensitive to the price, in the three-line, four-tier cities, Gome Mall localization Logistics distribution is an insurmountable competition threshold, but also to the Jing-dong and other pure electric business enterprises in the "channel sinking" to form the pressure　　, this is Gome Mall can achieve from behind the important market point of exerting force.　　Handepeng predicted that in the second half of the price war is more fierce than the first half, this is the second half of the market position reshuffle node.　　Diversion Jingdong Mall Jinshi Rock said that the net purchase or price-oriented, which is a major consumer of the market, in a number of major electric network between the site, the mouse to know whether the price is cheap. April 2011 to the external release of the online Gome Mall is undoubtedly a successor. Gome President Wang Junzhou said, "It doesn't matter later, the subversion pattern is."　　Wang Junzhou even thought the timing was right. Handepeng did not deny the purpose of the Jingdong Mall, but he stressed, "gome as the originator of price war, can not let price war stay on the surface, consumers still Yunshan think get a cheap, 10 20 units You can not buy, thousands of units, tens of thousands of units you will always buy it?" "However, the price war is making the electric business industry generally in a loss situation." 2011 was exposed by the media there are more than 1 billion yuan in the loss of Jingdong Mall, the first half of this year has not seen the dawn of profit. Liu also admits that the first half of Jingdong mall business still loss.　　In addition, another electric business "Dark Horse" suning easy to buy, also in the loss of state.　　"In the best-selling goods price war, even if the industry is losing money to sell, Gome Mall can guarantee that the loss is the least." Gome Mall Purchase price is low, the retail price is naturally lower than the industry level. Handepeng says the price war is only the surface, the core essence of the supply chain competition. Gome Mall cost rate industry is the lowest, it is expected that next year's sales breakthrough billion, it may achieve break-even.